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Dubai Bling: Ebraheem Alsamadi and Farhana Bodi Feud Over Brand Deals

Ebraheem's viral videos targeting Farhana over the "tuna incident" and a Talabat pizza campaign have escalated into one of Dubai Bling's most public off-screen feuds.

Dubai Bling: Ebraheem Alsamadi and Farhana Bodi Feud Over Brand Deals
Cover: @thebloomingman/@farhanabodi/Instagram
By DUBAI2 min read
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AI summaryauto-generated
  • 1Ebraheem Alsamadi posted multiple videos targeting Farhana Bodi after learning she allegedly mocked his Talabat pizza campaign.
  • 2He raised the "tuna incident", claiming Farhana endorsed a tuna brand she could not consume and fed it to her son instead.
  • 3Farhana responded indirectly via Instagram Stories, sharing behind-the-scenes footage from her ELLE photoshoot after Ebraheem implied the images were AI-generated.
  • 4Ebraheem further alleged that Farhana pressured her mother to remove her hijab for more screen time on the show.
  • 5Ebraheem hinted at launching a podcast for people who claim to have been wronged by Farhana, suggesting the feud is far from over.

The cast of Dubai Bling is no stranger to controversy, but recent social media activity has escalated tensions between Ebraheem Alsamadi and Farhana Bodi into one of the show's most heated off-screen feuds. At the center of the dispute: brand deals, influencer authenticity, and a string of personal allegations that have spilled onto public timelines.

Ebraheem's First Video: The Talabat Pizza Campaign

Ebraheem's first video set the tone for the dispute. He explained that a mutual acquaintance informed him that Farhana had allegedly been making fun of him for participating in a Talabat pizza campaign. While he never directly names her, he refers to her pseudonymously as "the mother that loves to travel, leaving her son behind."

He defended his involvement, noting that the Talabat campaign chose him and fellow Dubai Bling cast member Safa because of his wider reach and willingness to work with brands he genuinely supports. Ebraheem emphasized that authenticity is crucial — he only endorses brands he aligns with and does not compromise his values for sponsored content.

The Tuna Incident

Ebraheem also raised what he calls the "tuna incident." He claimed Farhana admitted to endorsing a tuna brand she could not actually consume herself, and instead fed it to her son. He framed this as a fundamental misstep, stressing the importance of understanding and believing in a product before promoting it to your audience. He also criticized influencers who delete comments or hide likes, calling it a sign of inauthenticity.

Escalation: The ELLE Photoshoot

The second video intensified the conflict. Ebraheem dismissed Farhana's photoshoot with ELLE, implying the images were AI-generated rather than genuine creative work.

Farhana responded on Instagram Stories with behind-the-scenes footage from her shoots, captioning it: "So fine, someone thought it was AI. It's called creativity."

In the same video, Ebraheem alleged that Farhana pressured her mother to remove her hijab to gain more screen time — a claim that added another layer to the growing controversy.

Broader Allegations and a Potential Podcast

In his most recent post, Ebraheem suggested a broader pattern of alleged misconduct. He claimed that over the past four years, many people have shared stories of being wronged by Farhana. He hinted at the possibility of launching a podcast featuring those who feel "hurt, lied to, or cheated on" by her — signaling that this public feud between two of Dubai Bling's most prominent cast members may be far from over.

As of publication, Farhana Bodi has responded primarily through indirect social media posts rather than making any direct public statement addressing Ebraheem's claims.

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Staff Writer

Reporting from Dubai — independent, on the ground, and built on local sources.