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Beautyworld DXB Set For Amy Jackson Westwick As Retail Guru

Amy Jackson Westwick joins Beautyworld Dubai as a Next in Beauty keynote speaker for a Day 2 panel on beauty retail.

Amy Jackson Westwick
Amy Jackson WestwickPhoto: instagram.comSource
By DUBAI — 4 min read
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Amy Jackson Westwick is a London-based actress, model and media personality who has a devoted fanbase in South Asia and around the world. Her film credits include Mission: Chapter 1. Fans also know her from Crakk and the record-breaking Singh is Bling. On television she played a part in Supergirl. Her modeling career started in the UK in 2007, and Hugo Boss and Carolina Herrera count among her collaborators.

Fashion houses adore her. Amy has worked on campaigns for Valentino Beauty and Rabanne. Armani and Elie Saab are on that list as well, and so is Chopard. She is a sought-after front row guest at fashion weeks in Paris and Milan, and in London too. Elle Egypt and Vogue México have given her covers, and so has L'Officiel Monaco. People praise her style and beauty, and they praise her advocacy for mental wellness and female empowerment. She champions sustainability and creative expression as well. Her 2026 podcast, What's The Tea, Amy?, reached the Top 10. She is married to actor Ed Westwick and she is a mother, which makes her a star people can relate to.

Now Dubai gets its turn. Amy joins the lineup as a featured keynote speaker at the Next in Beauty conference during the 30th edition of Beautyworld Dubai at the Dubai World Trade Centre.

Beautyworld Dubai Celebrates Its 30th Edition

Beautyworld Dubai runs from 6 to 8 October 2026 at the Dubai World Trade Centre, and the 30th edition brings a full calendar of sessions, showcases and product discoveries. Messe Frankfurt organizes the show, which gathers exhibitors from cosmetics and skincare, fragrance, hair and nails, beauty tech and supply chain services. Country pavilions from around the world add plenty of variety to the halls.

Next in Beauty is the dedicated conference experience at the show. It runs for three days and welcomes leading voices from the beauty industry to talk about the trends, insights and ideas driving the next wave of category growth. Topics stretch from cosmetics and skincare to beauty tech and innovation. Every session aims to send professionals home well informed and ahead of the curve.

Visitors can also explore beautyLIVE and The Makeup Studio. The Dubai World Trade Centre hosts it all, so every visit can bring plenty of discoveries under one roof. The Beautyworld Dubai Awards have 2026 finalists, and Signature Scent rounds out the highlights.

Amy Jackson Westwick Joins The New Rules of Beauty Retail

Amy Jackson Westwick takes her seat on 7 October 2026 for The New Rules of Beauty Retail. The session runs from 13:15 to 14:00 on the Next in Beauty stage at Beautyworld Dubai, on Day 2 of the show. She joins as a panelist and brings her perspective as an actress, model and media personality to a lively panel on beauty retail.

The panel starts from a simple observation about today's shoppers. Shoppers think about the brand itself. A brand can live on a shelf or on a screen, and the sale can happen in either place. Discovery happens everywhere, all at once, and the straight line to a purchase is a thing of the past. The competition for the beauty wallet is a race to show up at the right spot on the right platform, even prior to a shopper knowing what to look for.

So what works today? Retailers and brand leaders from the front lines get together to talk practical tactics for winning attention. They will also cover converting browsers into buyers, and forming the partnerships that make all of it possible in a market that keeps rewriting its own rules. Expect candid insights from people who serve shoppers every day.

Kelly Kovack and a Panel of Retail Voices

Kelly Kovack, founder and CEO of BeautyMatter, moderates the session. Her name will be familiar to Beautyworld Dubai guests, because on Day 1 she presents new research developed alongside Beautyworld Dubai on the state of GCC beauty. That 14:00 session treats Saudi Arabia and the UAE as two separate markets, and it covers what localization demands from brands. Kelly brings data and stories about a region the industry is keen to understand.

Three industry voices join Amy on stage. Bridey Lipscombe is the CMO of P.Louise. Tanisha Kothari is Assistant Vice President of Buying and Merchandising at Reliance Retail. Pranay Sethi is Product Director for the Beauty Division at Al Fahim HQ. All three see retail from a different seat, so the panel brings brand marketing to one stage. Buying, merchandising and product leadership join it.

What Else Day 2 Has in Store at Next in Beauty

The 7 October lineup starts at 10:45 and runs until 17:00. Ian Michael Crumm, a celebrity esthetician and founder of BOYS IN BEAUTY, talks male beauty at 12:30, and Ritu Upadhyay, Bureau Chief at WWD, moderates. At 14:00 WGSN presents Beauty Trend Insights, led by Melisa Ozluer.

Sessions on hair, longevity, ingredient awareness and certification fill the schedule. The day closes at 16:15 on Beauty's New Capital: The Middle East, moderated by Lauren O'Connell, Beauty Editor at Cosmopolitan Middle East.

Mary Phillips, founder of m.ph Beauty, headlines Day 1, and Noha Nabil, founder of Noha Nabil Beauty, headlines Day 3. Amy Jackson Westwick on the Next in Beauty stage at 13:15 makes Day 2 a date to remember. Dubai is ready and the stage awaits her turn.

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Dubai.News Newsroom

The Dubai.News editorial team — covering Dubai & the UAE, on the ground.