Dunkin' On Record Live Edition is officially launching across the UAE, giving local singers, musicians, DJs, and bands the chance to perform live inside Dunkin' stores nationwide. What started as a simple in-store music initiative has evolved into one of the most accessible live performance opportunities currently available for homegrown talent in the UAE.
How Dunkin' On Record Started
Dunkin' On Record originally launched as a UAE-based initiative focused on giving independent and homegrown artists real exposure by featuring their music inside Dunkin' locations.
Instead of standard background playlists, customers visiting Dunkin' stores began hearing tracks created by local artists from across the UAE. According to Dunkin' UAE, the response quickly exceeded expectations — with customers and artists strongly supporting the initiative from the start.
The brand publicly described the experience as "everything we hoped for and more," saying the support for local talent inside stores had been incredible to witness.
Dunkin' On Record Live Edition Is Now Official
After multiple artists reached out asking whether they could perform live inside Dunkin' stores, the brand decided to officially expand the concept into live performances.
Dunkin' On Record Live Edition is now opening selected store locations across the UAE to live music events featuring singers, DJs, musicians, and bands.
The initiative is not being positioned as a one-time campaign. Dunkin' UAE has made clear this is part of an ongoing commitment to supporting local talent and creating more performance opportunities for independent artists throughout the country.
For many performers, this creates direct access to real audiences without needing venue connections, industry contacts, or management representation.
Who Can Apply for Dunkin' On Record Live Edition
The open call is available to:
- Singers - DJs - Musicians - Bands
No genre limitations or experience requirements were mentioned in the announcement, making the initiative accessible to both emerging and established performers across the UAE.
Interested artists can apply directly through the registration link available in [Dunkin UAE's Instagram](
Why This Matters for UAE Artists
The UAE music scene continues to grow rapidly, especially across Dubai and Abu Dhabi, but finding consistent live performance spaces remains difficult for independent artists.
Many venues prioritise established names or commercially proven acts, leaving newer performers with limited opportunities to build visibility in front of live audiences.
Dunkin' On Record Live Edition changes that by turning high-traffic café locations into accessible live performance spaces where artists can connect directly with everyday audiences — without relying on industry gatekeepers.
That accessibility alone makes this one of the more interesting grassroots music initiatives happening in the UAE right now.
What Live Performances Will Look Like
Performances are expected to take place directly inside Dunkin' UAE stores, creating a more casual and interactive atmosphere between artists and audiences.
Rather than traditional concert venues or nightlife environments, performers will connect with audiences in an organic café setting — as customers grab coffee, meet friends, or simply spend time inside.
Because the initiative is still in its early stages, artists registering now are entering at the beginning of a platform that already has strong momentum behind it.
Dubai's growing entertainment culture has increasingly embraced local creative talent, with more brands finding ways to support the UAE's expanding live music scene.
The Bottom Line
Dunkin' On Record Live Edition is bringing live music into 25+ Dunkin' stores across the UAE, creating a new platform for singers, DJs, bands, and musicians looking for real-world exposure.
For independent artists trying to break into the UAE music scene, this could become one of the most accessible and visible performance opportunities currently available — with no barriers to entry and a built-in audience already walking through the door.
