Farhana Bodi is a Dubai-based entrepreneur, model and television personality born in Gujarat, India and raised in South Africa and schooled in Johannesburg. She started her career at 19 as a makeup artist and model, made Dubai her home in 2008 and speaks four languages. She is a familiar face from the Netflix hit Dubai Bling, and she founded I Am Woman Of The World, a company that brings brands and clients together via events and champions women of all backgrounds. In summer 2025 she launched FAYORE, her own resort label full of crystal glamour.
Her résumé keeps growing. In 2011 she took part in MTV's Paris Hilton's Dubai BFF, and in 2020 she opened Atelier Zuhra's London Fashion Week show. Cannes Film Festival red carpets have become a regular stop for her, from the Jeanne du Barry opening ceremony in 2023 to a custom blush pink Atelier Zuhra gown at the 2025 opening night. In July 2026 she attended Stéphane Rolland's Haute Couture show at Paris Fashion Week. She is a proud mom, a globe-trotter who splits her days between Dubai and Paris, and the founder of Bodi Academy, which teaches online courses.
Farhana Bodi Falls for Hermès Silk
Amber curtains fall in tall pleats, a blush platform glows under the lights, and a mannequin wears a charcoal cape edged in tiny studs. That is the backdrop for Farhana's latest Hermès visit, and she looks thrilled. She wears a crisp white shirt under a studded charcoal shoulder cape, a pleated black leather mini skirt, sheer black tights, glossy loafers and a small belt pouch topped by the famous H buckle. One hand reaches out to touch the cape on display while her gaze locks onto the artistry around her.
The big attraction is the silk scarf, that square of printed twill Hermès has treated as art for generations, and Farhana is in full admiration mode. Every curve of a hem and every shade of ink earns her applause. It is a proper fan trip, and she is loving every second of it. Her smile says it all, and the display has her full attention.
The Story of the Hermès Carré
Hermès introduced the carré in 1937, exactly one hundred years after the house began. Robert Dumas, son-in-law of Émile-Maurice Hermès, directed the concept alongside artist Hugo Grygkar to create the first design, called Jeu des Omnibus et Dames Blanches, which shows a board game flanked by horse-drawn carriages from two Parisian coach companies. Hermès opened a dedicated silk workshop in Lyon that same year.
A carré today measures 90 centimeters on each side and is woven from the silk of about 250 mulberry moth cocoons. Artisans roll the hem by hand using thread matched to the border color, a job an experienced seamstress finishes in about half an hour. Engraving the screens for a single new print can take roughly 700 hours, so every scarf is a serious labor of love. Pierre-Alexis Dumas, grandson of Robert Dumas, describes the carré as an object in its own right, and the house invites talented artists from around the world to design them. So far 2,000 designs have been created, and new ones keep coming each season.
Meet Michael Coste, Host to the Hermès Faithful
Right behind Farhana is Michael Coste, head of external relations at Hermès and a Paris-based fixture of the house. His job is to look after the needs and wishes of its loyal customers, and the company's own podcast, The Faubourg of Dreams, gave him the title of VIP whisperer in an episode devoted to him. His earlier roles at Hermès Sellier gave him a background in customer service and sales.
Friends in the fashion world adore his hospitality. Filipina actress Heart Evangelista was welcomed by him in Paris in 2022, and he told her the city would always be her second home. Here he looks on and grins as Farhana admires the display, a gracious guide for a guest who clearly loves the house.
Farhana Bodi and the Birth of FAYORE
Farhana's own label proves she knows craft. FAYORE was announced in June 2025 as a resort glam line inspired by her jet-set life in Dubai, Mykonos, Monaco and Miami. The debut collection brings crystal-drenched fabrics, statement silhouettes and dreamy drapes made to shine from a golden hour boat brunch to a midnight rooftop rave. Farhana created it for women who love to travel in style and celebrate life boldly.
Her Aurelia dress, worn in Bodrum, has strapless tailoring and intricate embroidery that honors Indian artisanal craftsmanship. A designer who cherishes embroidery is naturally thrilled by hand-rolled hems and hand-printed silk, which explains the delight on her face at the Hermès display.
Craft Is the Common Thread
Farhana has adored fashion since childhood. She has said she used to dress up daily as a little girl and was the first to sign up for any modeling contest or fashion show at school. Today she dresses up purely for herself, and that joy is obvious next to a mannequin in a studded cape.
Michael Coste spends his days celebrating the loyal Hermès community, and Farhana spends hers celebrating style around the globe. Bring them beside the house's silk carrés and you get a happy meeting of admirers. A Dubai star and a Paris insider are enjoying the artistry that has been winning hearts since 1937, and it is a very good day.
