Grammy-winning R&B artist Ciara has signed with talent agency WME for worldwide representation in all areas of her career. The deal replaces her longtime management arrangement with Monalisa and arrives as Ciara launches one of the most high-profile tours of her career.
Ciara Joins WME Ahead of Major Tour
The signing comes directly ahead of the Out of This World Tour, which sees Ciara headlining alongside Missy Elliott and Busta Rhymes. The run began on July 4 and is scheduled to continue through late August.
WME will work with Ciara to expand her business operations across touring and additional sectors, supporting an entertainment empire that has grown well beyond music over the past decade.
A 20-Year Career with Global Reach
In more than 20 years in the music industry, Ciara has sold over 23 million records and nearly 30 million singles worldwide. Her catalog includes chart hits such as "Goodies," "1, 2 Step," "Ride," "Oh," "I Bet," "Level Up," and "How We Roll." She is currently working on her eighth studio album, which already features the track "How We Roll" with Chris Brown.
Beauty Marks Entertainment and Business Ventures
In 2017, Ciara launched Beauty Marks Entertainment, a conglomerate that houses her work across music, media, film, fashion, philanthropy, technology, and business. Her seventh album, also titled Beauty Marks, was released in 2019 as the label's debut project.
Her entrepreneurial portfolio extends across multiple industries. She co-founded House of LR&C, a retail business launched in 2020 with husband Russell Wilson, and is a co-owner of Ten To One rum. Her most recent launch is OAM (On A Mission), a clinical-grade vitamin C skincare line.
Together with Wilson, Ciara also co-founded the Why Not You Foundation, which works to fight poverty through education and youth empowerment. Their children's book, Why Not You, was published in March 2022 and reached the New York Times bestseller list.
From The Color Purple to the Screen
Beyond music, Ciara reprised the role of Nettie in Warner Bros.' 2023 production of The Color Purple, earning an NAACP Image Award for her performance.
She continues to be represented by IMG Models and has recently signed with Align PR. The WME deal adds a major layer of global booking and representation infrastructure as Ciara enters this new phase of her career.
