Josh Lamonaca is a world renowned figure revolutionising men's hair education, and his infectious character and remarkable work rate are a big reason for it. As Co-Founder and Head of Education at MENSPIRE, he has taken the MENSPIRE philosophy to stages in 30 countries and counting, including prestigious events around the world, and attendee numbers have topped 3,000 people.
Known for empowering attendees on the global stage, Josh has an unconditional passion for mentoring others, and watching his staff and students grow is his reward. His fearless creativity has made his iconic style and haircuts a huge hit, replicated around the world, and the hard work has been recognised: he is British Men's Hairdresser of the Year 2025/2026 and has been named Educator of the Year again and again.
Josh Lamonaca Brings a Two Hour Live Demonstration to Dubai
Beautyworld Dubai is in full swing this week, and the hair stage is buzzing. Josh Lamonaca is headlining beautyLIVE for a two hour live demonstration at Dubai World Trade Centre TODAY, and the excitement is huge. The 30th edition of the show runs from 6 to 8 October, and beautyLIVE is the stage dedicated to professional hair education and live demonstrations. Josh has been announced as one of its headline names, which says plenty about the anticipation around his session. The show floor opens at 10am and closes at 6pm daily, so there is a full day of beauty to explore, and a trip to the hair stage belongs on every itinerary. For two hours today gives Josh a generous slot to teach, show and entertain, so anyone who loves men's hair has a reason to be excited. Bring a notebook and an appetite for learning, because this is a session worth talking about for weeks. Stylists and barbers are already mapping out their day around this session.
Modern Men's Hairdressing Gets Its Big Dubai Stage TODAY
Men's hair is having a serious celebration, and modern men's hairdressing is the star of the session. Expect fresh ideas, current looks and a creative flair that makes stylists reach for their notebooks. Josh teaches so that every idea is easy to follow, which means the demonstration is made for everyone watching, whether they are brand new to barbering or already running a busy chair.
It is a close look at the cuts and styles men are requesting right now, delivered by someone who loves teaching them. Men's hair has become a creative playground, and watching a look come together from the first snip to the final finish is a great way to appreciate the craft. Every stylist leaves holding something to try on the next client, and that is the beauty of learning live. Barbers will spot ideas to take straight back to the chair, and salon owners will see fresh inspiration for their teams.
Josh Lamonaca Turns Advanced Sectioning Into a Show Stopper
Sectioning might sound technical, but it is the secret behind a great haircut. Dividing hair into neat parts gives a stylist a grip on every cut that follows, and advanced sectioning takes that control to a new level. Josh is bringing advanced sectioning to the stage, and two hours means every step gets proper attention.
Watching it live makes the logic easy to grasp, because the sections go down and the haircut takes form right in front of you. Technical topics can seem dry, yet this one promises to be a lively session full of useful takeaways. Sectioning is the plan behind every cut, and a good plan makes the whole haircut flow. Stylists who master this skill walk back to their chairs ready to put it to work, so the payoff lasts long after the show closes its doors.
Live Technical Grooming Demonstrations Make Every Step Count
Live technical grooming demonstrations are the heart of the excitement today. Everything happens live, so every step is on show for anyone watching. Grooming is the finishing layer that completes a men's look, and seeing it done by an expert is a treat. The technical side of grooming usually lives in the salon, so seeing it explained in full on stage is a gift for any stylist who loves the craft.
Every blend and every finishing touch gets a spotlight, and the finishing stage turns a haircut into a complete look. The format is made for learning, so attendees pick up the thinking behind every result as it happens. Open your notebook again, because the tips come fast. It is a chance to watch technical skill in action and ask yourself what you could try next.
Beautyworld Dubai Celebrates 30 Editions in Style
Josh's session joins a big birthday. Beautyworld Dubai is marking its 30th edition and its new name, after rebranding from Beautyworld Middle East. Show Director Ravi Ramchandani calls the change a proud evolution of the show's legacy. Last year's edition welcomed visitors from 178 countries, so the guest list is already global. Dubai World Trade Centre is hosting the party until 8 October, and the hair stage is a busy corner of the hall.
If you are at the venue, head to beautyLIVE and catch Josh Lamonaca in action. Grab a spot early, because a two hour demonstration of this calibre draws a crowd. Anyone who loves hair deserves to see this one live. Men's hair education is having a big week in Dubai, and Josh Lamonaca is at the heart of it.
