Lailli Mirza is a London-born, Dubai-based entrepreneur and media personality who has served as CEO of Petite The Brand, a sustainable luxury fashion label for men and women 5'4 and under, since January 2018. She is also Business Development Manager at Biolite Aesthetic Clinic, the luxury clinic her mother Mona founded after the family relocated to Dubai in 2007, a role she has held since 2016. On top of that, she founded LailliLocks, a human hair extension brand.
Her story in fashion started young. In 2011 she interned at ITP Publishing Group and Essa Walla Design, and in 2012 Harper’s Bazaar Arabia named her one of its 36 Best Dressed Women. She went to Repton School from 2006 to 2010 and studied International Business at Regent’s University London from 2016 to 2018. She has collaborated on projects for brands such as Gucci and Chanel, and in 2026 she joined the cast of Netflix’s Desi Bling, which premiered on May 20 and also stars her twin sister Alizey.
Lailli Mirza Makes Space for Little Rituals
Her days fill up fast, and Lailli Mirza has a smart answer to that. She protects the small rituals that make her happy. A slow wind down after a long day tops the list. A cup of tea is another favorite, and she loves the calm that follows it.
Her view is simple and refreshing. Happiness lives in everyday habits, so she keeps those habits gentle. Pick a few little rituals, guard them, and even the busiest week turns lighter. It is a sweet reminder that a good day rarely needs a grand plan. Often it needs only a pause and something lovely to enjoy.
That attitude suits anyone who has a full schedule. Balance grows out of small choices, such as a warm mug after a long day or a slow breath ahead of the next task.
Nature Gets a Seat at Her Table
Nature plays a lovely role in those rituals. Lately, beautifully blended herbal teas from Pukka Herbs have joined her daily routine, bringing calm and comfort to ordinary days. The blends take their inspiration from nature, and that gentle idea fits her love of slowing down.
She describes her recipe as a little nature and a little luxury. The result is a treat she gives herself after a busy day. Pukka Herbs earns its spot because the herbal blends take their cues from the natural world, and she loves a treat that makes sense. Nature has a way of slowing the pace of any day, and she lets it.
Her routine shows that a touch of nature is easy to invite into a busy life. Natural goodness is lovely to look forward to at the end of a long day.
Alizey and Mona Cheer Her On
Family keeps Lailli’s days bright. Her twin sister Alizey is her biggest supporter and her sounding board. The sisters differ in personality and talent, and that mix is why their bond works so well. They celebrate each other’s wins and encourage each other to grow on separate paths. Their friendship runs on respect and love, and both of them glow because they cheer for one another.
Mother Mona adds her own flair. She is a biohacker and certified hypnotherapist who founded Biolite, and she is a Desi Bling cast member too. Lailli says the Netflix series gave people a look at her authentic side, including the family values and work ethic that guide her days. Seeing people respond to the story was the most rewarding part for her. Between them, the family keeps encouragement and good advice flowing at every turn.
Lailli Mirza Trusts Love and Believing
Ask her for tips on manifesting a good life and the answer is warm. Believe in yourself and in what you truly want, and mean it. She calls love the vibration to aim for if you hope to attract good things.
Growing up, she says, the traditional idea of a job held little appeal. In a Curly Tales Middle East interview she joked that her goal was to be “paid to exist,” and Bianca jumped in to call it a dream plenty of people hold. Her playful honesty is a big part of her charm.
She calls herself an entrepreneur first. The trust she has earned year after year forms the heart of every brand she launches. She is selective about partnerships, and protecting that trust comes first.
Dubai Fuels Her Next Chapter
Dubai plays a role in her story. She says the city celebrates innovation and big dreams, and it gives her the opportunities and infrastructure to turn those dreams into projects. She credits the city for both personal and professional growth.
She plans to keep growing her current brands and explore fresh ideas in fashion and beauty, and wellness joins the mix. She is curious about products and experiences that solve everyday problems and add value to people’s lives. She hopes to tell good stories that touch people. People respond to genuine personalities, she says, and that idea guides her choices.
She wants to keep evolving and learning, and she hopes her brands leave a lasting mark and echo who she is.
If her schedule gets hectic, her little rituals wait at home, and so do the herbal blends from Pukka Herbs. Simple pleasures keep the glow going, and Lailli Mirza plans to enjoy plenty of them.
