Bad Bunny's performance at the Super Bowl LX Halftime Show proved to be far more than a spectacle — it became one of the most powerful music moments of 2026, driving record-breaking engagement across Apple Music and Shazam.
The global superstar took centre stage at Levi's Stadium in Santa Clara, California, delivering the Apple Music Super Bowl LX Halftime Show with special appearances by Lady Gaga and Ricky Martin. Real-time listening data confirmed an immediate and dramatic surge in global streaming the moment he left the stage.
Global Listening Spikes After Halftime
Immediately following the halftime performance, Bad Bunny listeners on Apple Music jumped sevenfold, cementing the show as one of the most talked-about and streamed halftime performances in recent memory.
An Apple Music infographic titled How the World Listened to Bad Bunny After Halftime revealed that the top-streamed tracks were:
1. "DtMF" 2. "BAILE INoLVIDABLE" 3. "Tití Me Preguntó"
The countries streaming Bad Bunny the most were the United States, Mexico, Canada, Colombia, and Peru, highlighting his cross-border and multilingual appeal.
Press Conference Sets Super Bowl Record
The momentum extended off-stage. Within 48 hours, the Apple Music Super Bowl LX Halftime Show press conference with Bad Bunny became the most-watched press conference in Super Bowl history, generating more than 63 million views across live streams and social media clips.
Apple Music Streaming Performance Breakdown
Following the release of the official halftime show trailer on January 16, Apple Music reported a sharp rise in engagement:
- Plays of "BAILE INoLVIDABLE" surged 54% in the U.S. and 36% globally - The track saw increased plays in non-Spanish-speaking countries, including Canada (60%), the UK (54%), and Brazil (43%) - Lyrics views for the song rose 119% in the U.S. and 79% worldwide - "BAILE INoLVIDABLE" climbed to No. 1 on the U.S. Latin chart - The song entered the Top 10 in nine U.S. cities, jumping 50 chart positions in Chicago and 71 in Houston
The top five songs globally following the halftime show were:
1. "BAILE INoLVIDABLE" 2. "DtMF" 3. "Tití Me Preguntó" 4. "Moscow Mule" 5. "Vete"
The top listener cities included Mexico City, New York City, Los Angeles, Lima, Chicago, Houston, Dallas, Miami, Santiago, and Ecatepec de Morelos.
Shazam Data Confirms Global Momentum
Bad Bunny's dominance extended to Shazam, where fan engagement had been steadily building since November:
- Average daily U.S. Shazam recognitions were 8% higher in January compared to the previous month - January saw Bad Bunny's highest U.S. radio spins since June 2025, with a 13% increase compared to the prior six months - Since his halftime headliner announcement, Bad Bunny's lyrics had been viewed more times on Shazam than any other non-English-language artist, with the U.S. leading total views - "BAILE INoLVIDABLE" recorded a 130% jump in Shazam activity on January 16 - The track reached No. 30 on the U.S. Shazam chart on January 22 — its highest ranking since February 2025
A Defining Moment in Super Bowl Music History
With streaming spikes, chart surges, and record-breaking digital engagement, Bad Bunny's Apple Music Super Bowl LX Halftime Show stands as a defining moment in the event's history — one that underscored his position as a truly global artist and reinforced the halftime show's enduring influence on worldwide music consumption.
