Cheeta Jewels by Hayrat Dubai just made its presence known in the city’s fine jewelry market, and it did not take long for people to notice. The brand officially soft-launched with a debut concept called “The Hunt,” an invitation-only event that pulled together some of the biggest names in Dubai, including YouTuber Mo Vlogs, Dubai Bling star Ebraheem Al Samadi, digital entrepreneur Ayman Yaman, Tajikistani singer and social media sensation Abdu Rozik, and Gen Z personalities Ayesha and Yamuna Hasan. This is one launch that is not fading into the background anytime soon.
The Hunt Begins: Cheeta Jewels by Hayrat Dubai Makes Its Move
The event concept was sharp and deliberate. “The Hunt” was the brand’s way of framing its debut, and it worked exactly as intended. Guests were not just attending a launch, they were stepping into an experience the brand had clearly put serious thought into. Dubai’s top creators, celebrities, and collectors filled the room, moving from display case to display case, taking in a collection that the brand describes as a new benchmark for the region’s elite jewelry collectors and style icons.
The atmosphere was charged from the start. It was clear that Cheeta Jewels by Hayrat Dubai had come prepared, and the crowd responded accordingly.
The Collection: Craftsmanship That Speaks for Itself
The pieces on display made a strong case for the brand’s ambitions. The standout of the evening was the Serpentine Emerald Necklace, a sculptural piece crafted in 118.00g of white gold. The necklace features pear-shaped emeralds graded as minor to no oil, alongside 385 round emeralds totaling 8.08 carats. According to the Gemological Institute of America, emeralds graded as minor to no oil represent some of the highest clarity standards in colored gemstone evaluation, making the Serpentine Emerald Necklace a technically exceptional piece.
The brand has made it clear it is not interested in replicating what traditional jewelry houses have already done. The debut collection introduced something the region’s luxury jewelry space has not quite seen before, and based on the response from collectors and industry insiders at the event, that message landed.
A Room Full of Dubai’s Biggest Names
The guest list was a genuine reflection of how much anticipation surrounded this launch. Ayesha and Yamuna Hasan, two of Dubai’s most recognizable Gen Z star personalities, received a personal shoutout from the brand’s own circle following the event. Their presence added genuine buzz to the evening’s conversation. Yamuna playfully asked her audience, “Ever seen a cheetah strut the red carpet?” alongside the brand’s hashtag, giving Cheeta Jewels by Hayrat Dubai an organic social moment that is impossible to manufacture.
Mo Vlogs, one of Dubai’s most-followed YouTubers with a fanbase of millions drawn to his luxury lifestyle content, was among those in attendance. Dubai Bling star and Forever Rose entrepreneur Ebraheem Al Samadi also made an appearance, adding serious star power to an already stacked room. Digital creator and BrandMe Social founder Ayman Yaman, who has a collective following of over 2.3 million, was present alongside Dubai-based Tajikistani singer Abdu Rozik, who has amassed over 10 million followers worldwide and holds a UAE Golden Visa.
Co-founders Eisa and Rushil received direct public praise from attendees and industry figures following the debut, with the night widely described as a powerful and promising start for the brand in the region. The full debut can be viewed on the brand’s official Instagram.
Why Cheeta Jewels by Hayrat Dubai Is Already One to Watch
The soft launch was a first step, not a final statement. Cheeta Jewels by Hayrat Dubai has positioned itself squarely in the high-end gemstone and fine jewelry market, and the debut collection showed craftsmanship and design direction fully consistent with that positioning. The brand is backed by Hayrat Fine Arts, and the debut made clear it is treating its entry into the Dubai market with the kind of seriousness the city’s most discerning collectors respond to.
Dubai has never been short of fine jewelry options. But Cheeta Jewels by Hayrat Dubai showed up with a distinct point of view, a debut collection that stood out on its own merit, and an event that the city’s heaviest hitters actually showed up for. For anyone keeping tabs on where Dubai’s luxury jewelry scene is heading, this is a brand worth watching, and “The Hunt” was only the beginning.
A New Name on Dubai’s Luxury Map
Dubai has never been short of fine jewelry options. But Cheeta Jewels by Hayrat showed up with a distinct point of view, a debut collection that stood out on its own merit, and an event that the city’s most discerning crowd actually showed up for. That is not nothing. For anyone keeping tabs on where Dubai’s luxury jewelry scene is heading, this is a brand worth watching, and “The Hunt” was only the beginning.
