The Emirates Perfumes and Oud Exhibition at Expo Centre Sharjah has drawn massive crowds for its second edition, attracting over 25,000 visitors and establishing itself as the UAE's premier destination for fragrance lovers seeking rare oud, global perfume brands, and significant savings.
Record Turnout at Expo Centre Sharjah
Held October 5–14, 2024, in partnership with the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition recorded a 25 percent increase in attendance over its first edition, which welcomed approximately 20,000 visitors. The fair spans 8,000 square metres and features more than 100 exhibitors — double the count from the inaugural event.
Expo Centre Sharjah CEO Saif Mohammed Al Midfa said the exhibition "received considerable attention from perfume enthusiasts of different ages and origins," describing it as a premium event that blends tradition with innovation and positions Sharjah as a regional hub for the fragrance industry.
500 Fragrance Brands and Discounts Up to 65%
Shoppers at the Emirates Perfumes and Oud Exhibition can browse more than 500 local and international fragrance brands under a single roof, with prices slashed by as much as 65 percent off original retail costs. Collections range from classic Arabian oud and musk blends to contemporary scents featuring ingredients such as sandalwood, patchouli, and the rarest global ouds making their regional debut.
Several exhibitors reported strong sales performance, crediting sampling stations that allowed customers to experience products directly before purchasing — a strategy that translated browsing into buying throughout the 10-day event.
Emirati Talent and the Emirates Perfumes Forum
The 2024 edition placed particular emphasis on nurturing homegrown talent. A dedicated pavilion created by the Sharjah Chamber spotlighted Emirati entrepreneurs and young professionals building brands in the fragrance sector, giving them direct access to trade buyers and retail shoppers alike.
An Emirates Perfumes Forum ran alongside the exhibition, covering advanced techniques in perfume production, processing, storage, and quality standards — giving industry newcomers practical knowledge and networking opportunities with established players.
Sharjah's Role in UAE Fragrance Commerce
The exhibition reinforces Sharjah's growing position in the regional fragrance economy. By bringing together small businesses, international design houses, and independent oud craftsmen, Expo Centre Sharjah has created a platform that supports brand promotion, economic activity, and cultural appreciation for one of the Gulf's most storied scent traditions.
The event was open daily from 2:00 PM to 10:30 PM, with extended weekend hours, running through October 14, 2024.
