The IIFA Awards 2024 are set to be the biggest edition yet, with the International Indian Film Academy (IIFA) returning to Yas Island, Abu Dhabi on September 27–29, 2024. Targeting a global audience of over one billion fans, the ceremony is being amplified by fame strategist Sheeraz Hasan — widely known as "The Fame King" — who is bringing his Hollywood-tested playbook directly to Bollywood.
Sheeraz Hasan Brings Hollywood Power to IIFA 2024
Hasan, whose media network has helped propel stars like Kim Kardashian, Priyanka Chopra, and Justin Bieber to global fame, is now turning that same influence toward Indian cinema. His dedicated social media team will promote IIFA in real time across all major platforms, ensuring maximum reach as the event unfolds.
This year's edition also merges Bollywood with South Indian cinema, broadening the awards' appeal beyond traditional Hindi-film audiences. Guests are expected to include Hollywood actors, royalty, and top social media personalities alongside Bollywood's biggest names.
Hollywood.AI and Bollywood.AI to Launch at the Ceremony
Perhaps the most headline-grabbing announcement tied to IIFA 2024 Abu Dhabi is Hasan's reveal of two new AI entertainment platforms: Hollywood.AI and Bollywood.AI. Both platforms feature text-to-video capabilities designed to create the next generation of overnight stars — and Hasan says they will fundamentally disrupt traditional paths to fame and celebrity.
The platforms represent a new frontier in entertainment tech, aiming to democratise star-making in an industry that has historically been gatekeeper-heavy.
VIP Packages Give Fans Access to Shah Rukh Khan and Shahid Kapoor
Bollywood.AI, in partnership with the IIFA Awards, is offering exclusive VIP packages for fans who want a once-in-a-lifetime experience. These packages include green carpet access, after-party invitations, and direct interactions with superstars including Shah Rukh Khan and Shahid Kapoor.
What to Expect from IIFA 2024 in Abu Dhabi
Under Sheeraz Hasan's strategic direction, IIFA 2024 is positioned not just as a celebration of Indian cinema, but as a step-change in the awards' global profile — drawing new audiences from Hollywood, the Middle East, and beyond. The combination of star power, AI innovation, and Hasan's cross-industry network makes this one of the most anticipated entertainment events in the region.
