Paris Saint-Germain gave Dubai another major football and luxury crossover moment in May 2026 as the club revealed its new 2026/27 home kit during a private event with BEYOND Developments at Dubai Maritime City. The evening brought football culture, luxury real estate, fashion, and Dubai lifestyle into one immersive space — and it came with a genuinely unexpected headline guest.
Marco Verratti Headlines the Dubai Showcase
One of the biggest moments of the night was the appearance of Marco Verratti, whose long connection with PSG instantly elevated the atmosphere surrounding the kit launch. The former PSG midfielder — who spent 11 seasons at the club between 2012 and 2023 — attended as part of the club's growing relationship with Dubai and BEYOND Developments.
Guests gathered throughout the evening for photo opportunities, networking sessions, presentations, and the official unveiling of the new PSG 2026/27 home jersey. The new kit features a royal blue base with a bold red-and-white central stripe, designed as a tribute to the club's supporters.
The 2026/27 kit reveal became the centrepiece of the gathering, with PSG presenting the latest design during a carefully produced visual showcase inside the gallery venue. Social content shared after the event circulated quickly online, especially clips featuring Verratti alongside Dubai guests and PSG branding throughout the space.
PSG and BEYOND Expand Their Partnership
The Dubai event also spotlighted the growing partnership between PSG and BEYOND Developments. BEYOND was confirmed as the club's Official Premium Sleeve Partner through 2029, placing the Dubai developer alongside one of the biggest football brands in the world.
Hosted at the BEYOND Sales Gallery in Dubai Maritime City, the launch brought together media representatives, real estate brokers, business figures, and invited guests for a presentation themed around football, culture, design, and global community — captured in the partnership tagline: Two Cities. One Soul.
During the evening, both sides emphasised themes tied to international reach, lifestyle positioning, and community-driven experiences connected to football culture. The event presentation focused on storytelling, premium design, and shared ambition between the two brands.
According to captions shared by BEYOND Developments, the evening gathered media and broker communities while showcasing "football, culture, design, and community" inside one luxury setting.
Broker Awards Ceremony Also Took Place
Alongside the PSG activation, BEYOND Developments hosted a Broker Awards Ceremony honouring several partner agencies. The company recognised a group called the "Rising Stars" for their early impact with the developer.
The agencies acknowledged during the ceremony included:
- Elysian Group - ELSTATE Dubai - Eminent Oasis - Maison8eight - SY Capital Estates
Marco Verratti attended this portion of the evening as guests celebrated the partnership and award winners inside the sales gallery venue.
Why This Matters for Dubai
Dubai continues to attract global sports partnerships that merge football, entertainment, fashion, luxury property, and lifestyle branding into one headline-grabbing moment. PSG's latest appearance in the city adds another major international football activation to Dubai's growing calendar of luxury and sports events.
The collaboration also places Dubai real estate brands deeper into global football visibility through long-term sponsorship agreements with elite clubs. For PSG fans in the UAE, the event gave invited guests an early in-person look at the club's 2026/27 home kit months before wider global conversation surrounding the jersey intensified.
As the partnership between PSG and BEYOND continues through 2029, more activations tied to football, culture, and Dubai's premium lifestyle scene are expected in the coming years.
