The McDonald’s FIFA World Cup 26 UAE campaign brings limited-time meals, collectible cups, and Squishmallows Happy Meal toys to fans across the UAE, starting June 9 as part of the global McDonald’s tie-up with the tournament. The campaign launches with new limited-time meals, collectibles, and digital experiences, bringing football culture into the menu with special offers built around the world’s biggest sporting event.
The initiative will roll out in McDonald’s UAE restaurants and through the McDonald’s App, aiming to engage fans of all ages during match days.
McDonald’s FIFA World Cup 26 UAE Campaign Meals and Collectible Cups
As part of the McDonald’s FIFA World Cup 26 UAE campaign, a limited-time meal will be available starting June 9. The meal includes a choice of a burger or 9-piece Chicken McNuggets, paired with a special gold-packaged Big Mac Sauce.
Customers will also be able to collect one of six themed cups featuring football figures David Beckham, Ronaldinho Gaúcho, Thierry Henry, Heung-Min Son, Lamine Yamal, and Grimace.
McDonald’s also introduced a Golden McFlurry, made with vanilla soft serve, caramel sauce, and toasted coconut topping.
Squishmallows Happy Meal in the FIFA World Cup 26 UAE Campaign
The campaign also includes a special Happy Meal edition. It comes with one of 23 Squishmallows plush toys dressed in football-themed jerseys. Characters include Cam, Benny, Nya, Gordon, and others, designed with team-style colours and McDonald’s branding.
Each Happy Meal includes a scannable code that unlocks a digital game on happymeal.com, allowing children to interact with football-themed activities online and offline.
App Experiences in the FIFA World Cup 26 UAE Campaign
McDonald’s is also offering exclusive digital features through its app as part of the FIFA World Cup 26 UAE campaign. Users can access special offers, rewards, and interactive content when ordering the campaign meal.
The company says the aim is to bring fans closer to the tournament experience through food, entertainment, and digital engagement.
Global Football Stars and the Campaign Message
Football icons featured in the campaign include Lamine Yamal, Ronaldinho Gaúcho, Thierry Henry, Heung-Min Son, and David Beckham, alongside McDonald’s character Grimace.
Lamine Yamal described the campaign as a fun way to connect food, fans, and football. Ronaldinho highlighted football’s role in bringing people together, while Thierry Henry and Heung-Min Son shared personal memories connected to McDonald’s.
McDonald’s says the FIFA World Cup 26 UAE campaign is designed to unite families, friends, and fans during one of the world’s biggest sporting events.
