Dubai's dessert scene is preparing to welcome another internationally recognised bakery. Australian favourite Brooki Bakehouse has confirmed it will open its first flagship store in Dubai later this year, giving local customers a permanent destination for its famous thick cookies and baked treats.
The announcement follows a series of successful UAE pop-up events that introduced the Brisbane-founded bakery to customers across the Emirates. Those appearances quickly attracted long queues and widespread attention on social media, helping Brooki Bakehouse establish a loyal following ahead of its permanent expansion.
The upcoming flagship marks the bakery's first permanent location in Dubai and another milestone in its international growth.
A Permanent Home After Successful UAE Pop-Ups
Brooki Bakehouse first connected with customers in the UAE through limited-time pop-up events, where visitors had the opportunity to sample the bakery's signature products.
The strong response encouraged the company to establish a permanent presence in Dubai, giving residents and visitors year-round access to its desserts instead of waiting for special events.
The bakery confirmed that the flagship store is scheduled to open later this year. Additional details, including the official location and opening date, have not yet been announced.
The Bakery Behind the Viral Cookie Craze
Founded in Brisbane, Australia, Brooki Bakehouse has become one of the country's most recognised independent bakeries. The brand has gained international attention for its oversized cookies, freshly baked desserts and strong social media presence.
Its signature thick cookies remain the bakery's best-known product, regularly appearing in viral videos and customer reviews shared online. The menu also features a selection of freshly baked sweets that have helped introduce the brand to audiences outside Australia.
As Brooki Bakehouse continues expanding internationally, Dubai becomes one of the latest destinations selected for its growing retail presence.
Founder Shares Emotional Message
Following the announcement, Brooki Bakehouse founder Brooke Bellamy thanked customers who supported the bakery during its UAE pop-up events.
In a post shared on Instagram, she wrote:
"If you were there, you changed my life. I can't wait to open our flagship in Dubai later this year."
The message quickly attracted supportive comments from customers who had attended the pop-ups and from others eager to visit the bakery once the permanent store opens.
Dubai Continues to Attract Global Food Brands
Dubai remains one of the region's leading destinations for international restaurant and café brands looking to establish a Middle East presence.
The city's diverse dining culture and strong demand for new food experiences continue to attract businesses from around the world. International bakery concepts have become particularly popular in recent years, with customers regularly seeking brands that first gained attention through social media.
Brooki Bakehouse joins a growing list of overseas food businesses choosing Dubai as the location for regional expansion, reinforcing the city's reputation as a destination for global culinary launches.
What Makes Brooki Bakehouse So Popular
Part of Brooki Bakehouse's popularity comes from its consistent focus on freshly baked products and a menu that has become instantly recognisable among dessert fans. Its signature thick cookies have been widely shared on social media, helping introduce the Australian bakery to customers around the world.
The brand's growing international profile has also created strong interest whenever it announces a new location. For many customers in the UAE, the upcoming Dubai flagship will be their first opportunity to visit a permanent Brooki Bakehouse store instead of waiting for a limited-time event.
As excitement continues to grow ahead of the opening, more announcements are expected regarding the store's location, official launch date and the desserts that will be available when the doors open.
What Customers Can Expect
Although the company has not released its full Dubai menu, customers can expect many of the products that made Brooki Bakehouse famous in Australia.
The bakery is widely recognised for its freshly baked thick cookies, signature desserts and seasonal sweet creations. Its products have become popular among visitors looking for premium bakery items made fresh each day.
More information about the Dubai flagship, including its opening date, location and launch activities, is expected closer to the official opening later this year.
Why This Opening Matters
The arrival of Brooki Bakehouse gives Dubai dessert lovers another internationally recognised bakery to look forward to.
For customers who previously visited the UAE pop-ups, the flagship means convenient access to the brand throughout the year. For those who missed the earlier events, the permanent location will offer the opportunity to experience one of Australia's best-known bakery brands without travelling overseas.
The announcement also highlights Dubai's continued appeal for international food businesses expanding into the Middle East, with the city remaining a preferred destination for global hospitality and retail concepts.
Looking Ahead
Brooki Bakehouse has confirmed that its first Dubai flagship will welcome customers later this year, marking a significant step in the company's international expansion.
While fans wait for the official opening date and location, anticipation continues to grow for one of the year's most talked-about bakery launches. The flagship is expected to become a popular destination for residents, tourists and anyone eager to try the bakery's signature cookies that first captured attention through its successful UAE pop-up events.
