MELT Live, the entertainment company linked to global television star and entrepreneur Steve Harvey, is reportedly preparing for a major GCC expansion starting in Q4 2026. The Steve Harvey-backed venture is expected to grow across the UAE, Saudi Arabia and Kuwait as it expands its live entertainment footprint in the region.
MELT Live is known for developing celebrity-led entertainment concepts and destination-driven experiences across the Gulf.
Steve Harvey's MELT Live Targets Regional Growth
Sources say the next phase of expansion will focus on strengthening regional partnerships, growing local teams and investing in original IP tailored for Gulf audiences. The strategy points to deeper roots in the UAE, Saudi Arabia and Kuwait rather than one-off events.
The company has been steadily building momentum through large-scale activations and live entertainment experiences across the GCC in recent years.
GCC Live Entertainment Sector Continues to Expand
The planned rollout comes as the Middle East continues to see rapid growth in live experiences and immersive entertainment. That backdrop gives MELT Live a clear runway as it eyes further growth heading into 2027.
Demand across the GCC has increased as audiences look for large-scale events, destination-based experiences and celebrity-driven entertainment concepts.
