Emaar Properties has unveiled Dubai Square, a futuristic retail and entertainment destination set to become the world's first drive-through shopping mall. The new project will be the centrepiece of Dubai Creek Harbour, the $49 billion mega-development poised to redefine waterfront living in Dubai.
What Is Dubai Square?
Dubai Square will span 2.6 million square metres, combining retail, dining, hospitality, and commercial offerings into one mega destination. The development sits inside Dubai Creek Harbour, which covers 11 million square metres — making it three times larger than Downtown Dubai, home to the Burj Khalifa and Dubai Mall.
According to Emaar, Dubai Square represents the next chapter of lifestyle innovation in the emirate — bringing together smart design, advanced technology, and new shopping concepts that go beyond the traditional mall experience.
The Drive-Through Mall Concept
The project will feature fully integrated transport systems, pedestrian-friendly streets, and the world's first drive-through mall design, allowing visitors to access select retail areas directly from their cars.
The innovative drive-through concept is also designed to support the growing electric vehicle market, with dedicated EV services and charging facilities. Insider previews suggest the mall will use immersive technology, interactive digital retail, and next-generation entertainment zones to elevate the shopping experience.
Mohamed Alabbar's Vision
Emaar founder Mohamed Alabbar revealed the project through a social media announcement, highlighting the company's continued focus on pushing boundaries in real estate and consumer experiences.
Construction of Dubai Square is already underway, with a targeted completion timeline of approximately 2028, subject to construction progress and final approvals.
Connected to Dubai Creek Tower
The mall will be connected to Dubai Creek Tower, another major skyscraper being developed by Emaar, set to become a new architectural icon for the city. Together, both projects are expected to attract millions of visitors annually, reinforcing Dubai's position as a global centre for innovation, tourism, and luxury living.
As construction progresses, Dubai Square is already being described as "a re-imagined mall of the future — where retail meets technology, convenience meets design, and shopping becomes an experience unlike anything else in the world."
