SKIMS, Pacsun, Primark, and Ulta Beauty confirm upcoming Dubai mall stores
Dubai malls are entering a new retail chapter as four major global brands confirm physical store openings inside the city's most visited shopping destinations. From Kim Kardashian's celebrity-backed shapewear label to American youth fashion and large-scale beauty retail, these openings signal a clear shift in Dubai's retail landscape. Several brands have already confirmed opening dates; others have revealed precise mall locations and rollout plans through 2026. Here is everything confirmed so far, based strictly on announced details.
SKIMS
Kim Kardashian's shapewear brand SKIMS has officially opened its first physical store in Dubai at Mall of the Emirates. Until now, the brand was available to UAE shoppers only through online luxury retailer Ounass. The Dubai location marks SKIMS' first brick-and-mortar presence in the entire region. The store officially opened on Monday, December 22, 2025. To mark the launch, the first 400 shoppers received a special gift. SKIMS is known for sculpting bodysuits, loungewear, and inclusive sizing with a focus on comfort-first design. The Mall of the Emirates location gives shoppers the ability to try products in person for the first time in Dubai.
Pacsun
American youth fashion label Pacsun has confirmed plans to open its first regional store at Mall of the Emirates in early 2026. This will be the brand's first physical store outside the United States. Pacsun currently operates more than 350 stores across the US and targets Gen Z and Gen Alpha audiences through casual fashion, streetwear, and frequent collaborations. The brand has more than two million followers on Instagram and holds a strong following among younger shoppers. Dubai will serve as Pacsun's first international retail location once the store opens.
Primark
Primark has officially confirmed plans to open three flagship stores in Dubai in 2026. The stores will be located at Dubai Mall, Mall of the Emirates, and City Centre Mirdif. Known as a UK fashion staple, Primark offers clothing, accessories, home items, and licensed merchandise at accessible prices. According to confirmed details, pricing in Dubai will remain consistent with Primark's international pricing approach. The brand expects to open its first Dubai location during the first few months of 2026.
Ulta Beauty
Ulta Beauty has announced that its first Dubai store will open on Thursday, January 29, 2026, at Mall of the Emirates. A second Dubai location is scheduled to follow at Dubai Mall shortly after. Ulta Beauty offers a wide selection of prestige, indie, and drugstore beauty brands under one roof. The company previously announced regional expansion plans earlier in 2025, with stores also planned for Kuwait and Saudi Arabia. Dubai shoppers will soon have full access to Ulta's complete beauty retail experience through these confirmed locations.
With confirmed dates, mall locations, and official brand announcements now public, Dubai's retail scene is entering a major moment for global fashion and beauty. From SKIMS' already-open doors to upcoming launches from Pacsun, Primark, and Ulta Beauty, shoppers can expect a packed calendar through 2026. Mall of the Emirates and Dubai Mall remain the central hubs for these openings, reinforcing their position as the top destinations for global brands making their regional debut.
