Dubai Police has earned the title of the world's strongest police brand, according to a major study by Brand Finance. The force achieved an AAA+ rating and scored 9.2 out of 10 on the Institutional Brand Value Index, making it the most reputable police force on the planet.
Brand Finance Study: Scope and Methodology
The ranking came from a comprehensive assessment conducted across ten countries, drawing responses from more than 8,000 participants. Researchers evaluated 11 key dimensions including professional conduct, ethics, integrity, fairness, innovation, and transparency. Dubai Police exceeded global averages across every single measured dimension.
How Dubai Police Performed
The study found strong public recognition across all benchmarks:
- 67% of respondents highlighted the force's commitment to safety and security - 64% rated its effective duty performance as impressive - 63% pointed to a strong operational field presence - 62% praised professional engagement - 60% noted commitment and integrity - 54% recognized crime prevention capabilities and modern, progressive operations
A $15.8 Billion Contribution to UAE's Brand
Brand Finance valued Dubai Police's contribution to the UAE's soft power at $15.8 billion — roughly 1% of the nation's total brand value of $1.2 trillion.
David Haigh, CEO and Chairman of Brand Finance, said: "Dubai Police exemplifies how a modern and innovative public institution can elevate a nation's reputation on the global stage."
Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, attributed the achievement to sustained leadership support and technological advancement, noting that "technology and AI have played a big role in turning Dubai Police into a modern, smart, and sustainable force."
Initiatives Behind the Global Recognition
Several flagship programs helped drive the force's international standing:
- Smart Police Stations — unmanned service stations operating around the clock - UAE SWAT events — elite tactical competitions showcasing operational excellence - Community outreach and social engagement programs - Esports tournaments and youth-focused initiatives - The Esaad staff benefits campaign
These initiatives have collectively strengthened Dubai Police's presence both domestically and on the world stage, reinforcing its reputation as a forward-thinking law enforcement agency.
