SKIMS is officially landing in Dubai. Kim Kardashian's global shapewear brand is opening its first Middle East store on December 22 at Mall of the Emirates — and it's a move that underlines Dubai's rapidly growing status as an international fashion and retail powerhouse. This is your Dubai Daily update with Sarah Chase. What happens in Dubai does not stay in Dubai anymore.
SKIMS Comes to Mall of the Emirates
The brand's debut permanent Middle East location will sit on Level 2 of Mall of the Emirates, Sheikh Zayed Road, Al Barsha 1. The store opens in partnership with Al Tayer Insignia, the luxury retail operator that already manages flagship brands including Harvey Nichols, Prada, and Bloomingdale's across the UAE.
SKIMS was co-founded in 2019 by Kim Kardashian and Jens Grede. The brand built its name on sculpting shapewear and inclusive sizing, and has since expanded into loungewear, swimwear, and a men's underwear line launched in 2023.
What to Expect In-Store
The Dubai flagship will carry a curated selection of SKIMS' most popular collections: Fits Everybody, Seamless Sculpt, Cotton Fleece, Cotton Rib, Cotton Jersey, Boyfriend, and SKIMS Mens underwear.
In terms of design, the store reflects the brand's signature bold minimalist aesthetic — monolithic forms, curved architectural details, reflective surfaces, soft warm lighting, and oversized 3D SKIMS signage. It's the same distinct retail language the brand deploys globally, now planted firmly in the heart of Dubai.
Opening Hours
The Mall of the Emirates SKIMS store will be open:
- Monday – Thursday: 10 AM – 11 PM - Friday – Sunday: 10 AM – 12 AM
Dubai's Retail Moment
The SKIMS opening is part of a broader wave of major international retail arrivals in Dubai. Primark is set to open three UAE locations in Q1 2026, and Ulta Beauty is also making its regional debut. For shoppers and fashion watchers alike, the city is becoming the Gulf's undisputed retail capital.
Kim Kardashian has said that bringing SKIMS to Dubai had long been a priority, noting that "Dubai sets the standard for luxury retail." The Mall of the Emirates location is designed to fully represent the SKIMS design language and the brand's commitment to quality and detail.
