The UAE Pro League has confirmed Emaar Properties as the title sponsor of the UAE Super Cup for the 2024/2025 season — the start of a four-season partnership that will also see the championship officially renamed the Emaar Super Cup.
Emaar Signs Four-Season UAE Super Cup Deal
The sponsorship was unveiled at a closed-door signing ceremony in Dubai on September 12, 2024, attended by Mohamed Alabbar, founder of Emaar Properties, and Abdulla Naser Al Jneibi, Chairman of the UAE Pro League.
The agreement runs for four consecutive seasons. Beyond the naming rights, the partnership is designed to elevate the Super Cup's profile and channel investment into the wider development of football across the UAE.
What Mohamed Alabbar Said
Alabbar expressed pride in the deal and framed it as more than a commercial arrangement.
"It is a privilege for Emaar to sponsor the UAE Super Cup," he said. "This partnership underscores our deep-rooted commitment to nurturing sports and fostering a healthier, more active community."
He added that the Emaar Super Cup is not only a football competition — it also reflects Emaar's alignment with the UAE's sustainable development goals and its ambition to support a healthier population for generations to come.
UAE Pro League Hails the Partnership
Al Jneibi welcomed the partnership and acknowledged the role of the nation's leadership in driving Emirati football forward.
"Every success in supporting Emirati football is backed by the unwavering dedication of our wise leadership," he said. "We are proud to have Emaar as the title sponsor of the Super Cup."
He added that the Emaar sponsorship is expected to boost the status of the Super Cup and help develop football further across the UAE.
Emaar's Growing Role in UAE Sports
The title sponsorship adds to Emaar's expanding footprint in UAE community and sports investment. The company, best known for developing Downtown Dubai and the Burj Khalifa district, has increasingly aligned its brand with health, wellness, and community development — values that the UAE Pro League partnership directly reinforces.
The Emaar Super Cup is expected to gain greater visibility and commercial appeal over the four-season term of the deal.
