Berggruen Institute

Stories tagged Berggruen Institute

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  Ashton Kutcher on Ethical AI Use in Hollywood

  Ashton Kutcher sparked debate after praising OpenAI's Sora at the Berggruen Salon in Los Angeles, predicting AI will soon render entire movies and force Hollywood's creative bar higher — while critics warn it threatens writers and actors.

  9 Jun 2024

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  Will AI Serve Hollywood's Creatives or Machines?

  Hollywood is confronting AI head-on. From the Berggruen Institute's Studio B initiative to blunt warnings from Eric Schmidt and Ashton Kutcher, the entertainment industry faces a stark choice: harness AI as a creative tool or be reshaped by it.

  2 Jun 2024