Topic
Business Strategy
Stories tagged Business Strategy
How Do You Measure Whether Founder Visibility Is Helping the Business?
Measure founder visibility against a defined business objective, a starting baseline and evidence of qualified action. Reach can show that attention exists; it cannot prove by itself that the attention helped the company.
30 Jul 2026
Should a Founder Build a Personal Brand or Focus on the Product?
A founder should treat the product as the source of value and personal visibility as a way to distribute trust around it. The choice is rarely product or personal brand; it is how much founder visibility the business needs, and when.
30 Jul 2026
Aleksandra Vasileva on Dubai's Market Shift
Aleksandra Vasileva says Dubai's business environment changed after February 28 in ways many entrepreneurs did not expect. The RightStart co-founder and TEDx speaker explains why buyer behaviour is shifting — and which three strategies businesses must prioritise now.
14 Apr 2026