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Federal National Council

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UAE Advertising Rule: Kandura and Emirati Dialect Now Off-Limits for Brands
A new UAE advertising rule under Cabinet Decision No. 42 of 2025 bans non-Emiratis from wearing the kandura or speaking in the Emirati dialect in advertising and branded content. The National Media Authority is enforcing it, violations have already been recorded, and penalties
22 May 2026

Federal National Council