Topic
influencer marketing
Stories tagged influencer marketing
Subtitle Fix for Article 59
Unilever has committed 50% of its media investment to social-first and creator-led marketing, pouring billions toward content creators. Yet average creator pay is falling as the market grows more crowded. Here is what the shift means for Dubai's booming creator scene.
13 Jun 2026
Saudi Arabia Partners with Influencers on 2025 Tourism Push
The Saudi Tourism Authority signed an MoU with a national marketing services company to expand its influencer database and launch global campaigns in 2025, supporting Vision 2030's goal of boosting tourism's contribution to GDP.
29 Dec 2024
AI Influencers in 2024: Opportunities and Challenges
AI influencers have secured a powerful position in digital marketing, with virtual personas built on machine learning opening new brand opportunities while raising urgent ethical questions about authenticity, bias, and consumer trust.
20 Jun 2024