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Publicis Groupe Middle East

Stories tagged Publicis Groupe Middle East

Snapchat Creator Study: What Creators Want from Brands
A Snapchat creator study conducted with Publicis Groupe Middle East and Ipsos in Saudi Arabia finds 94% of creators have high affinity for the platform, 41% prefer long-term brand partnerships, and 77% of users say creators feel like friends — not just content providers.
10 Dec 2025