Emirates airline is already celebrated for its in-flight entertainment and premium cabin experience — and now the Emirates onboard fragrance offering is raising the bar further. In partnership with VOYA, a luxury organic beauty brand from Ireland, Emirates has introduced an exclusive fragrance collection across 400 daily flights, bringing a fresh dimension of relaxation and luxury to the skies.
Emirates and VOYA: A Partnership in Luxury
The collaboration pairs Emirates' global reach with VOYA's nature-based identity. VOYA's products have been available to Emirates customers for eight years, and this latest chapter marks the debut of the first Eau de Toilette fragrances in VOYA's bestselling range — created exclusively for the airline.
The bottles themselves reflect the partnership's aesthetic sensibility, featuring a label depicting a sunset over the sea.
Two Signature Scents for Men and Women
Passengers can choose from two gender-specific fragrances, each crafted to evoke a distinct mood.
The men's scent blends bergamot, pepper, and white florals for a fresh, grounded aroma. VOYA co-founder Mark Walton described his inspiration: "I have always loved the forest as much as the ocean, so I wanted to create a fresh and earthy fragrance." He noted it is a deeper, warmer scent that reveals its full character with time.
The women's scent features honeysuckle, neroli, and citrus — a sweet, joyful, and uplifting combination. VOYA co-founder Kira Walton drew on personal memory: "Honeysuckle is often found on coastal cliffs in Ireland — along with being a beautiful plant it's one synonymous with my childhood."
Where Passengers Can Find the Fragrances
The fragrances are available as complimentary amenities in Business Class and First Class lavatories, complementing the spa-like environment Emirates' premium cabin customers have come to expect. Emirates will commission hundreds of thousands of 50ml bottles annually to meet demand across its network.
Travellers can also discover the signature scents at the Al Majlis lounge at Dubai International Airport — a fitting way to begin or end the journey.
Sustainability at the Core
VOYA's formulations use as many organic ingredients as possible, including seaweed hand-harvested from Co. Sligo on Ireland's Atlantic coast. Packaging uses recyclable materials throughout, aligning with both brands' commitment to responsible luxury.
The Emirates onboard fragrance launch positions the airline as one of the few carriers in the world to offer bespoke Eau de Toilette scents mid-air — a premium touch that extends well beyond the seat.
