Rowley's has officially confirmed its Abu Dhabi expansion, with a new location set to open in Q2 2026 at Yas Bay. The announcement comes just one year after the brand launched in Dubai at Central Park Towers, where it recently celebrated its first anniversary with a carnival-style event that drew around 2,000 guests.
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A Single-Dish Concept Heads to the Capital
Rowley's is built on one standout dish: steak frites served with unlimited fries and fresh salad. That value-led formula quickly built a loyal following in Dubai, and the same approach is set to arrive in Abu Dhabi.
The Yas Bay location places the steakhouse in one of the capital's busiest waterfront districts. Plans reportedly allow guests to arrive both by land and via the marina — an added draw for the venue's waterfront setting.
If the Dubai launch is any guide, queues are expected from day one. The popular Dhs50 steak promotion is also expected to return for the Abu Dhabi opening.
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Red Tail Membership Launching in Dubai This Summer
Back in Dubai, Rowley's is introducing a new Red Tail Membership this summer. Limited to just 50 members and priced at Dhs999, the loyalty programme promises priority access and exclusive rewards for regular diners.
Throughout the summer, guests can also enjoy complimentary ice cream while stocks last.
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Regional Expansion Continues Beyond the UAE
Rowley's growth isn't limited to the UAE. The brand has expanded into Saudi Arabia, where its single-dish steak concept has also gained traction.
Meanwhile, its sister concept The Little Fox — a grab-and-go version of the steak frites idea — continues to grow. Locations include Alserkal Avenue, Meydan Racecourse, and Dubai Festival City in Dubai, as well as Solitaire Mall in Riyadh.
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What to Expect at Rowley's Abu Dhabi in 2026
For a steakhouse built on simplicity, Rowley's expansion strategy is proving ambitious. With Yas Bay next on the list, Abu Dhabi diners can look forward to quality cuts, straightforward pricing, and the same crowd-pulling energy that made the Dubai debut a success.
Abu Dhabi's steak scene is about to get a lot more competitive in 2026.
