Brand Dubai has launched an interactive guide packed with Dubai family-friendly summer activities, giving residents and visitors a curated roadmap for beating the heat in style. The guide, titled "Dubai's Kid Friendly Staycations & Playcations," is the latest release under the Government of Dubai Media Office's #DubaiDestinations campaign — an initiative inviting both locals and international travellers to discover what Dubai offers in summer.
What's Inside the Family Guide
The guide maps out a broad range of recreational areas and experiences suited to families during the summer season. It highlights family-designated hotels with dedicated kids' entertainment zones, beachfront resorts, hotel pools, and water parks with age-appropriate activities for all ages — a practical answer to the question of how to keep children entertained while escaping the summer heat.
Restaurants and cafés across Dubai with special kids' play zones are also featured, giving families spots where adults can enjoy quality dining while children have room to play and explore.
May Al Naqbi on What's Next
May Al Naqbi, Senior Executive for Creative Projects at Brand Dubai, expressed enthusiasm about the launch and noted it is "just the beginning of further relevant guides presenting Dubai's summer options." More themed guides are expected to follow as the #DubaiDestinations campaign continues through the summer season.
About the #DubaiDestinations Campaign
The #DubaiDestinations campaign is a multi-channel promotional push by Brand Dubai, covering sun-and-sea facilities, water parks, indoor attractions, and premium hotel experiences. It is designed to appeal to a wide range of audiences — from families with young children to adventure seekers and cosmopolitan travellers.
The campaign is being rolled out across digital, broadcast, print, and outdoor media channels, reaching both local and international audiences. It was developed in close collaboration with stakeholders and members of Dubai's creative media industry, reflecting Brand Dubai's wider mandate to position Dubai as a year-round destination.
