The Dubai Shopping Festival sale season launches on December 26 with two simultaneous shopping events — the headline 12 Hour Sale and the start of a five-week citywide discount campaign. More than 1,000 brands across 3,500 outlets are participating, making this one of Dubai's biggest retail moments of the year.
Dubai Shopping Festival Sale Season Starts December 26
The official DSF Sale Season opens December 26 and runs through January 31, 2026. Participating brands span fashion, beauty, electronics, homeware, lifestyle, and children's products — covering both international names and local retailers.
Discounts across the city range from 25 to 75 percent, with offers varying by brand and location throughout the five-week campaign. Residents and visitors have until the end of January to take advantage of the citywide promotions.
The 12 Hour Sale Returns for One Day Only
One of the most anticipated moments in the DSF calendar is back: the 12 Hour Sale runs exclusively on December 26, from 10am to 10pm, at Majid Al Futtaim malls across Dubai.
More than 100 brands participate in the flash event, with discounts reaching up to 90 percent. The limited window makes it the highest-discount opportunity of the entire DSF season — ideal for shoppers planning high-value purchases during the festive period.
Shop, Scan and Win: Win a Nissan Patrol SE T2 2026
Beyond the discounts, the DSF Shop, Scan and Win campaign runs throughout the sale season. Shoppers who spend AED 300 or more at participating DSF stores are eligible to enter a weekly prize draw.
Five Nissan Patrol SE T2 2026 vehicles are up for grabs, with one winner drawn each week. Entry is straightforward: scan the QR code at participating outlets and upload your purchase receipt through the official platform.
What the DSF Sale Season Covers
The five-week sale season is designed to position Dubai as a global shopping destination during the year-end holiday period. The combination of long-running discounts, the time-limited 12 Hour Sale, and the vehicle prize draws creates a layered retail programme targeting both residents and international visitors.
Categories on offer include fashion, beauty, electronics, home furnishings, lifestyle goods, and children's products — spread across the city's major malls and retail districts.
Whether you are shopping for post-holiday deals or making the most of the festive season, the Dubai Shopping Festival sale season through January 31 offers ample time to explore the offers at your own pace.
