His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, has launched the second edition of the #RamadanInDubai campaign. Developed by Brand Dubai — the creative arm of the Government of Dubai Media Office — the initiative brings together more than 16 government, semi-government, and private sector partners to deliver a unified celebration of the Holy Month across the city.
Campaign Merges Tradition with Contemporary Experiences
The #RamadanInDubai campaign is designed to merge authentic Emirati customs with contemporary activities, creating a distinctive atmosphere for residents and visitors alike. Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office, said the campaign "reflects Dubai's growing global profile as a model for diversity and inclusivity."
Anwaar Dubai Lights Up the City
A highlight of this edition is Anwaar Dubai, a new Brand Dubai project that adorns prominent streets, landmarks, and mosques with festive Ramadan decorations. In collaboration with Dubai's Roads and Transport Authority (RTA), the initiative transforms public spaces with themed light installations and heritage-inspired displays throughout the Holy Month.
Passport Stamps, Mosque Projections, and the Ramadan Cannon
Visitors arriving in Dubai will receive a special #RamadanInDubai stamp on their passports through a partnership with the General Directorate of Residency and Foreigners Affairs (GDRFA). Mosques across the city feature spectacular projection displays, while Dubai Police maintains the tradition of the Ramadan Cannon at 8 fixed and 17 rotating locations to mark iftar.
Home Decoration Competition and Community Outreach
Brand Dubai has partnered with Ferjan Dubai for the "Dubai's Best Decorated Ramadan Homes" competition, inviting residents to illuminate their homes and neighbourhoods with Ramadan-inspired designs. The campaign's community outreach programs also include food assistance initiatives providing meals to people in need, reinforcing the spirit of generosity central to the Holy Month.
Supporting Dubai's Year of Community
The #RamadanInDubai campaign supports the UAE leadership's Year of Community initiative, which aims to strengthen cooperation, foster a sense of belonging, celebrate shared experiences, and preserve cultural heritage. The blend of social events, cultural entertainment, and charitable programs creates a unifying experience for the city's diverse population of residents and visitors.
