Dubai Mall is set to become the centre of the region's fashion scene as the Dubai Mall Festival of Fashion takes place on January 29 and 30, bringing together global brands, designers and creative voices for what is being billed as the Middle East's largest fashion event.
The two-day festival will feature a packed programme of workshops, brand activations and industry conversations, offering visitors a rare behind-the-scenes look into fashion, beauty and creative storytelling.
12 Masterclasses Across Two Days
At the heart of the festival is a curated series of 12 masterclasses, hosted by some of the region's most influential fashion and beauty experts. These sessions explore styling, beauty, cultural identity and creative expression, offering practical insights for both industry professionals and fashion enthusiasts.
Confirmed speakers include Cedric Haddad, who will focus on styling for photo shoots and social media; Maram Zbaeda, who will explore cultural fashion and fusion styling; Mariam Khairallah, covering beauty and facial storytelling; Hindash, leading an exclusive beauty-focused session that drew a capacity crowd in the Grand Atrium; and Mai Galal, sharing her approach to statement accessorising. Additional sessions are expected to be announced, with places available on a limited basis.
Global Brands Take Centre Stage
Alongside the masterclasses, some of the world's most recognised fashion and beauty brands will activate across Dubai Mall. Visitors can expect showcases and interactive experiences from names including Temperley London, Level Shoes, Kwanpen, Judith Leiber, Marc Jacobs, Armani Beauty, Kayali and Narciso Rodriguez, among others.
The festival gives shoppers a closer look at new collections while offering insight into the creative processes behind global luxury labels.
Dubai Mall Becomes a Live Fashion Destination
With more than 200 fashion and luxury brands under one roof, Dubai Mall transforms into a live fashion playground during the festival. Guests can move between workshops, brand showcases and retail experiences in an immersive environment that blends education, creativity and shopping.
The two-day programme culminates in the Dubai Mall Global Fashion Awards on January 30 at the Armani Hotel Dubai, bringing together prominent names from the global and regional fashion scene.
Produced with Regional Creative Voices
The Dubai Mall Festival of Fashion is produced in collaboration with Lana, the Arabic media platform known for fashion-led storytelling and cultural content. Registration for masterclasses is now open, with early booking recommended as several sessions are expected to fill quickly.
Event Details
Location: Dubai Mall, Downtown Dubai Dates: January 29–30, 2026 Registration: Required for masterclasses; some sessions are invite-only Website: dubaimallfestivaloffashion.com Contact: 800 382246255 | @thedubaimall
