The Dubai Press Club (DPC) has unveiled a rich lineup of side events to accompany the Arab Media Summit 2024, taking place May 27–29 at the Dubai World Trade Centre. Described as the world's largest media gathering, the summit — the strategic flagship event for the industry's key annual milestones — promises an experience that is simultaneously informative, discursive, and culturally immersive.
The three-day event serves as the umbrella for four major initiatives: the 22nd Arab Media Forum (AMF), the 2nd Arab Youth Media Forum (AMYF), the 23rd Arab Media Award (AMA), and the 4th Arab Social Media Influencers Award (ASMIA). Together, these programmes will draw more than 4,000 delegates — thought leaders, editors-in-chief, media personalities, influencers, scholars, writers, experts, and content creators from the UAE and across the world — to debate the future of media in the region.
Key Events and Initiatives
The Arab Media Summit 2024 is structured around more than 110 main, dialogue, and closed sessions and workshops, plus 40 dedicated side events. The side programme was designed to complement the main stage with hands-on, creative, and cultural touchpoints.
Book Signings With Prominent Authors
As part of the literary programming, the Dubai Press Club has arranged book signings with three renowned creative writers — individuals who have made significant contributions to Arab literature and whose works have shaped the regional cultural landscape. Attendees will have a rare opportunity to engage directly with these authors, ask questions, and collect signed copies.
Innovative AI Activations by Brand Dubai
Brand Dubai — the creative arm of the Government of Dubai Media Office — has organised five cutting-edge AI activations at the summit. Visitors can experience AI-generated art, immersive encounters with historical figures, interactive literary journeys, an AI photo studio, and an AI-enabled acoustic performance. These activations highlight how artificial intelligence is reshaping creative expression and open a window into the latest advances in media technology.
'Proudly from Dubai' Culinary Showcase
The summit's food and beverage programme centres on the 'Proudly from Dubai' initiative, celebrating Dubai's homegrown entrepreneurial success. Ten local F&B outlets will present their bestselling dishes, signature desserts, and popular coffee blends — a delicious reflection of the city's diverse culinary identity and the drive of its homegrown business community.
Digital Masterclasses by Global Platforms
The Arab Youth Media Forum (AMYF) features eight digital masterclasses delivered in partnership with some of the world's most influential platforms: Meta, TikTok, X, YouTube, LinkedIn, Snapchat, Dolby, and VFX Mojo. Designed specifically for young media professionals, these sessions equip participants with practical, platform-specific skills to thrive in a rapidly evolving digital media landscape.
