Dubai's Roads and Transport Authority (RTA) has unveiled the nol Travel Card, a new initiative combining seamless public transport access with over 100 exclusive promotional offers worth more than AED 70,000 across the emirate. The launch marks a significant step in making Dubai more accessible and rewarding for residents, tourists, and visitors alike.
What Is the Dubai RTA nol Travel Card?
The nol Travel Card integrates everyday public transport payments with a curated bundle of lifestyle discounts. Cardholders can use it across the Dubai Metro, tram, public buses, marine transport, taxi fares, and parking — all in a single convenient card. Beyond transport, the card unlocks over 100 exclusive promotions at hotels, restaurants, retail outlets, entertainment venues, and adventure activity providers throughout Dubai.
The card was officially launched on 10 June 2024 at Skyview Hotel Dubai, in collaboration with MDX Solutions Middle East.
Discounts Worth Over AED 70,000
One of the standout features of the nol Travel Card is its extensive discount programme. Cardholders gain access to promotions worth more than AED 70,000 in total, spanning 65 outlets across 50 participating brands. Discounts range from 10% to 50% and cover a diverse range of sectors.
Partner venues and brands include:
- Rayna Tours - Emaar At the Top - Nakheel The View at Palm Jumeirah - Bab Al Qasr Hotel - Swiss Hotel restaurants - Dubai Ladies Club - Health First Pharmacies - G-Shock Watches - Sharaf Retail
These offers are accessible via the nol Pay app or through the dedicated portal at www.noltravel.ae.
Who Is the nol Travel Card For?
Mohammed Yousef Al Mudharreb, CEO of the Corporate Technology Support Services Sector at RTA, highlighted the card's broad appeal: "The nol brand is a strong payment method in Dubai, with more than 5 million users and 3 million daily transactions."
The nol Travel Card targets residents seeking everyday convenience, as well as tourists and short-term visitors looking for a cost-effective way to explore Dubai's public transport network while enjoying exclusive local deals.
Where to Buy the nol Travel Card
The card is available for purchase at the following outlets:
- Zoom convenience stores - Al Ansari Exchange branches - Euro Car at Dubai International Airport - Rayna Tours offices
The launch of the nol Travel Card reinforces Dubai's broader ambition to deliver world-class integrated transport solutions — combining smart payment technology with tangible lifestyle benefits for everyone in the city.
