Binghatti Developers and Mercedes-Benz have announced an AED 30 billion masterplanned development — the world's first Mercedes-Benz branded city — set to rise in Dubai's Meydan district. The project, officially named Mercedes-Benz Places – Binghatti City, will span 10 million square feet and is designed as a self-sustained, multi-tower urban district blending luxury living with the automaker's iconic design DNA.
A City Within a City
The masterplan integrates luxury residences with cultural and leisure hubs, retail boulevards, green corridors, parks, mobility hubs, wellness and sports zones, and dining and entertainment spaces. The vision is to deliver a fully connected lifestyle where all amenities are within walking distance — built around Mercedes-Benz's Sensual Purity design philosophy.
This is also a landmark moment for Binghatti: Mercedes-Benz Places – Binghatti City is the developer's first-ever masterplanned community, marking a significant evolution from its signature tower projects.
A Milestone Collaboration
The project represents the second branded residential partnership between Binghatti and Mercedes-Benz, following the earlier launch of Mercedes-Benz Places Dubai. The agreement was formalised at the Mercedes-Benz Museum in Stuttgart, between Muhammad Binghatti, Chairman of Binghatti Developers, and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing and Sales.
Muhammad Binghatti said: "To partner once again with Mercedes-Benz is a testament to our shared philosophy of excellence, precision, and timeless design. This masterplan will become one of Dubai's most distinguished destinations and a true symbol of elevated living."
Expanding Mercedes-Benz Beyond Automobiles
Mathias Geisen highlighted how the collaboration extends the brand far beyond its automotive roots: "With Mercedes-Benz Places – Binghatti City, we are shaping destinations where our brand becomes something you can truly call home."
The partnership reflects Mercedes-Benz's broader strategy of anchoring its identity in aspirational lifestyle experiences — from Stuttgart's engineering floors to Dubai's skyline.
Dubai's Branded Residence Boom
Mercedes-Benz Places – Binghatti City fits squarely into Dubai's fast-growing trend of globally branded residential developments, where luxury automakers, fashion houses, and hospitality groups are lending their names — and design standards — to high-end real estate. Meydan, already home to the world-famous racecourse and a growing mix of premium developments, is emerging as a prime address for this new generation of branded urban communities.
The project is slated for an official launch on January 14, 2026.
