Luxury fashion and beauty e-commerce platform Ounass is set to make history with the launch of its first-ever physical retail store in Dubai, marking a major expansion of the brand's presence in the UAE.
Known for its curated designer collections, premium packaging, and rapid two-hour delivery service, Ounass has become a favourite among fashion and beauty shoppers across the region. The upcoming store will bring the brand's signature online experience into the real world, allowing customers to browse and shop a carefully selected edit of designer pieces in person.
Ounass Retail Store at Across H, Al Wasl
The new Ounass store will be located at Across H, a newly developed neighbourhood concept in Al Wasl. Developed by HUNA, the destination sits next to H Residence and is shaping up to be a vibrant lifestyle hub. Nearby cafés and dining concepts include Cipriani Dolci, Café Kitsuné, and NAC, with a new branch of the popular Lebanese restaurant Em Sherif also confirmed for the area.
The announcement was shared via HUNA's official Instagram account, which revealed that Across H will feature a mix of retail and dining experiences, with more concepts expected to be announced in the coming weeks. While an official opening date for the Ounass store has not yet been disclosed, anticipation is already building.
First Public Store — Different From Ounass Maison
Although Ounass currently operates Ounass Maison, a private shopping boutique at Mandarin Oriental Jumeirah accessible by appointment only, the new store will be open to the public. Visitors can expect a curated selection of Ounass brands, along with exclusive activations designed to reflect the brand's luxury DNA.
Dubai's Retail Momentum Continues
The launch comes as Dubai continues to strengthen its reputation as a global retail destination. Alongside Ounass, several major international brands are preparing to open stores in the city, including Ulta Beauty at Mall of the Emirates and the highly anticipated arrival of Primark in the second quarter of the year.
With its first physical store, Ounass is set to redefine luxury shopping in Dubai by seamlessly blending digital convenience with an immersive in-store experience.
