Ranveer Singh is the new face of Ajmal Dubai — and the brand's latest campaign is already resonating far beyond its launch. The partnership pairs one of Bollywood's most recognisable stars with a fragrance house that carries over 75 years of heritage, and the message it sends is deliberate.
The campaign is called Your Unseen Power. It keeps things personal, focusing on identity, presence, and how fragrance becomes part of how someone shows up every day.
Ranveer summed it up directly: Ajmal Dubai stands for heritage, craftsmanship, and the idea that fragrance is an extension of personality.
Ajmal Dubai Keeps Its Identity Front and Centre
Ajmal Dubai has been part of the fragrance space for decades, with a history tracing back over 75 years. The brand now has a presence in more than 60 countries, with hundreds of retail locations and a growing international footprint.
That long-standing background stays visible in how Ajmal Dubai presents itself today. The focus remains on scent creation, detail, and a clear point of view on personal style.
This campaign keeps that direction consistent while bringing in a new face who speaks to a wider, global audience.
The Message Behind "Your Unseen Power"
The idea behind the campaign comes from something simple: not everything that defines a person is visible.
Abdulla Ajmal explained it clearly — the most powerful part of a person is often the part that cannot be seen. This campaign highlights that idea without overcomplicating it.
Fragrance becomes part of how someone expresses who they are, without needing explanation. It is presence, distilled.
The Fragrances Featured in the Campaign
The campaign spotlights three Ajmal Dubai fragrances: Aristocrat, Aurum Summer, and Wisal Layl.
Each carries its own character, giving people options that match how they want to present themselves. These scents represent the brand's approach to perfumery — every detail matters, and every choice says something.
A Bigger Global Direction With Dubai at the Core
Ajmal Dubai continues to expand its international footprint, with flagship store plans that include cities like London, Shanghai, and New York.
At the same time, Dubai remains central to the brand's identity. The city plays a key role in how Ajmal presents itself on a global stage, serving as the anchor between its deep-rooted heritage and its forward-looking ambition.
This Ranveer Singh campaign brings that into focus — placing Dubai at the centre of a wider conversation around luxury, identity, and personal expression.
With Ranveer Singh fronting "Your Unseen Power," Ajmal Dubai has set a clear tone. The focus stays on what makes someone who they are — and how fragrance fits quietly, but powerfully, into everyday life.
