The Sharjah Summer Promotions 2024 festival launches tomorrow, July 1, spanning all cities and regions of the emirate through September 1. Organised jointly by the Sharjah Chamber of Commerce and Industry (SCCI) and the Sharjah Commerce and Tourism Development Authority (SCTDA), the two-month shopping festival promises deep discounts, entertainment, and millions of dirhams in prizes.
Theme and Participation
Running under the tagline "Get set for a summer brimming with discounts and adventures," the festival draws participation from branded stores in major supermarkets, retail outlets, hotel establishments, and tourist destinations across Sharjah. The broad participation reflects both the public and private sectors' commitment to boosting the emirate's retail and tourism economy.
Promotions and Deals
Sharjah Summer Promotions 2024 showcases new collections from leading local and international brands, with participating stores offering discounts of up to 75% across the two-month period. Shoppers can find deals on fashion, electronics, home goods, and more throughout the emirate's major retail destinations.
One highlight of the festival is the Back to School Campaign, running from August 19 to September 1. The campaign gives students and parents the opportunity to stock up on school supplies and educational materials at significantly reduced prices ahead of the new academic year.
Entertainment and Raffle Draws
Beyond shopping, the festival features more than 70 special entertainment activities and performances, including cultural shows by folk groups staged at shopping malls across Sharjah. The season concludes with a grand raffle at Sahara Centre on September 1, where winners can claim prizes worth over AED 3 million — including gold bars, hotel stays, shopping vouchers, and a luxury Infiniti car.
Tourism and Economic Growth
The festival also supports Sharjah's tourism sector, with special offers and complimentary access at major tourist and family entertainment destinations across the emirate. Visitors can take advantage of promotional packages tied to the city's cultural and historical landmarks.
Sharjah Summer Promotions targets sustained growth in retail turnover while showcasing the emirate's diverse heritage and strengthening public–private sector collaboration. The event is a flagship annual initiative that reinforces Sharjah's position as a leading shopping and tourism destination in the UAE.
