Amazon has announced that its annual Prime Day sales event will take place on July 16 and 17, starting at 12:In the United States, as a convenient schedule for most customers, it has been set at 01:00 p. m. Pacific Standard Time. Only for Prime members, its special and selective offers of this year’s event will be available in more than 20 countries namely Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Hungary, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Kingdom of Saudi Arabia, Singapore, Spain, Sweden, Turkey, the UAE, and the UK. Another notable observation for this analysis is that the Major Shopping Event in India is Prime Day, which will be held later in the year.
Illustrative examples include the reinstitution of the invite-only purchasing option for which consumers with the Amazon Prime subscription can request an invitation to the acquisition of specific products on the product page. This e-mail list will be of selected members and will be accompanied by a detailed description on how they can acquire the item.
It has been preparing early Prime Day for one’s Prime members, which include five months of free use for Amazon Music unlimited, and fifteen weeks of grocery delivery trials from Amazon fresh, Whole Foods Market, and other vendors for a $35 purchase collectively.
The last year’s Prime Day was equally thrilling as per the Alexandria, and consumers in the United States solely spent $12. 7 billion on that day which is 6. 1% higher than the year 2022. Furthermore, Numerator highlighted that the average order value which increased from $52. 26$ to $54. 05.
The event is estimated to maintain last year’s momentum and allow clients to order even more items at a low price, especially targeting Amazon Prime members.
