SQUATWOLF Abu Dhabi store is officially coming to Yas Mall, giving the Dubai-born gymwear brand its first retail location in the capital. Founded in 2016, the label now sells in more than 120 countries and continues its UAE expansion with a major new launch.
The SQUATWOLF Abu Dhabi store also adds to the company’s current retail footprint in the region. The brand already has three stores in Dubai, along with a presence in Qatar and Kuwait, and Yas Mall is set to become its latest key address in the UAE. On SQUATWOLF’s official retail pages, the Yas Mall location is listed on the first floor at Unit L1-168A on Yas Island, Abu Dhabi, and is marked as coming soon.
SQUATWOLF Abu Dhabi store puts Yas Mall in focus
For Abu Dhabi shoppers, the new SQUATWOLF Abu Dhabi store means the brand will finally have a direct retail presence in the city instead of serving customers only through online channels or Dubai stores. A recent post from co-founder Anam Khalid also described the Yas Mall site as the first SQUATWOLF store outside Dubai within the UAE, adding that the opening is almost ready.
That detail matters because Yas Mall remains one of Abu Dhabi’s biggest shopping destinations, especially for brands that want strong footfall from residents, fitness fans, tourists, and Yas Island visitors. For SQUATWOLF, the location places the brand in one of the capital’s busiest retail hubs at a time when activewear continues to hold a strong place in everyday fashion and training culture. This last point is an inference based on the choice of Yas Mall as a flagship location in Abu Dhabi.
From AED250,000 to a global gymwear name
SQUATWOLF was founded in 2016 by Anam Khalid and Wajdan Gul. The brand began with an initial AED250,000 investment and has since grown into an international gymwear label with customers in more than 120 countries. Those details appear in the announcement tied to the Abu Dhabi expansion and are also repeated in recent coverage of the company’s growth story.
On the company’s official story page, the founders are described as a husband-and-wife duo, while outside profiles and interviews trace the label’s early roots to Dubai. Recent business coverage has also pointed to the company’s growing regional and international presence, with retail sites already active in Dubai and listings for Qatar and Kuwait on official store pages.
Why this SQUATWOLF Abu Dhabi store matters
The SQUATWOLF Abu Dhabi store is a notable retail moment for a brand that was born in Dubai and is now widening its UAE reach city by city. It also gives Abu Dhabi a direct connection to one of the region’s best-known activewear labels at a time when local brands are getting more attention in fashion, fitness, and lifestyle retail.
For Yas Mall, the addition adds another recognizable name to its fashion and lifestyle mix. For SQUATWOLF, it puts the brand in front of a fresh customer base in the capital while keeping its roots firmly tied to Dubai. More announcements are still expected, but for now, Abu Dhabi shoppers have one headline detail to watch: SQUATWOLF is on the way to Yas Mall.
Cover Image: squatwolf/Website
