Premium licence plates and exclusive phone numbers went under the hammer across the UAE during Ramadan 2025, raising funds for the Fathers' Endowment campaign through the Most Noble Number charity auction. Transport authorities and telecom operators joined forces on a platform dedicated to healthcare services and medical treatment for patients who need assistance.
Most Noble Number Charity Auction
The events showcased rare plate numbers alongside premium mobile numbers, drawing intense bidding from high-profile donors. The Fathers' Endowment initiative — launched by Sheikh Mohammed bin Rashid Al Maktoum as Vice President — channels the proceeds into healthcare endowments that honour fathers across the UAE.
The Integrated Transport Centre (Abu Dhabi Mobility) ran its Most Noble Number online auction through March 17, listing 444 exclusive plate numbers, including:
- Vehicle plates: 10 (plate code 20) and 99 (plate code 2) - Motorcycle plate: 5 (plate code 1) - Classic car plates
Bidders participated through the Emirates Auction app.
Dubai Auction at Armani Hotel, Burj Khalifa
The Dubai leg of the Most Noble Number charity auction took place on March 15 at the Armani Hotel in Burj Khalifa. It was jointly organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), Emirates Auction, the Dubai Roads and Transport Authority (RTA), etisalat by e&, and du.
The RTA offered five distinctive vehicle licence tags under plate code DD:
- 77 - 24 - 15 - 12 - 5
etisalat by e& listed 10 premium mobile numbers, including 0500777777 and 0565555553:
- 0500777777 - 0500999999 - 0565000000 - 0565500000 - 0565555553 - 0569222222 - 0543444444 - 0545555557 - 0547700000 - 0548888884
du offered 10 premium numbers, including 0584444444 and 0584444449:
- 0584444440 - 0584444441 - 0584444442 - 0584444443 - 0584444444 - 0584444445 - 0584444446 - 0584444447 - 0584444448 - 0584444449
Massive Support for the Campaign
The Fathers' Endowment campaign had already raised $900 million from 160,000 contributors by the time of the auction. High-net-worth individuals, business leaders, and philanthropists continue to join the initiative, drawn by its focus on healthcare endowments for those in need across the UAE.
