Viral UK Dessert Crumbled. Hits Dubai at Pickl City Walk Tonight

If you’ve been watching the UK food scene lately, you already know the name. Crumbled. — the viral Manchester-born dessert brand known for loaded custard crumble pots — has officially made it to Dubai, and tonight is the night. Starting at 5 PM, the Crumbled Dubai and Pickl collab is live at City Walk, dine-in only, for a strictly limited time.

What Is Crumbled. and Why Is the UK Obsessed

Crumbled. was launched by Manchester-born fashion model Chloe Peers, starting as a pop-up inside Wolf Italian Street Food in Spinningfields, where it quickly proved to be a major hit. The concept is simple: freshly made crumble pots using quality produce, loaded with homemade custard, and finished with toppings that make every cup completely its own.

The crumble pots can come sprinkled with marshmallows, rose petals, and even edible glitter — a full glow-up on the classic British dessert.  The brand’s slogan — “have you crumbled yet?” — is printed right on every cup, and after one bite, the answer is always yes.

Crumbled. has an ever-changing menu that spans traditional flavors like apple crumble and rhubarb and strawberry, alongside more inventive options including Prosecco and peach, and Rolos with Biscoff. Most days, it sells out before the afternoon is over.

What’s on the Menu at the Crumbled Dubai Pickl Collab

Three standout cups are making their Dubai debut tonight, and each one is built differently:

Biscoff Crumble — The fan-favorite. This one comes with a Biscoff custard base, caramel sauce, and Biscoff crumble on top, finished with a whole Biscoff biscuit. Rich, warm, and deeply caramelized in every layer.

Oreo Crumble — Vanilla soft serve as the base, topped with Oreo crumble, gold glitter, and a full Oreo cookie. Cold, creamy, and unapologetically over the top — in the best way.

Rose and Vanilla — Homemade vanilla custard topped with toasted marshmallow and real rose petals. The most delicate of the three and easily the most photogenic.

All three are dine-in only at Pickl City Walk tonight.

Why Pickl Is the Right Home for This

Pickl was founded in Dubai in April 2019 and became one of the city’s most talked-about food concepts almost immediately, with Esquire Middle East naming it one of the top burger joints in the city. Since then it’s grown to 18+ UAE locations and expanded into Bahrain, Qatar, Egypt, and Jordan.

The City Walk location is where Pickl runs its most creative activations — it houses a dedicated test kitchen, features a double-height ceiling and signature raw-finish walls, and seats guests both indoors and outdoors. It’s the kind of space where a collab like this makes total sense.

Crumbled. now has both a UK account and a UAE account, which confirms this isn’t a one-off visit — the brand is working its way into this market.

How to Get There Tonight

This is dine-in only. There’s no delivery option for the collab items and no confirmed run date beyond tonight’s launch. If you want it, show up.

Event Details:

What: Crumbled. × Pickl City Walk collab

Where: Pickl, Building 9, City Walk, Dubai

When: Tonight, April 18, 2026 — from 5 PM

Format: Dine-in only

Duration: Limited time

Follow @pickl.mena and @crumbld.uae on Instagram for live updates.

Crumbled. going from Manchester pop-ups to a Dubai collab with one of the UAE’s biggest homegrown restaurant names is a genuine moment. The three cups on tonight’s menu hit completely different flavor notes, and the dine-in-only format means there’s no shortcut. You either show up at City Walk by 5 PM tonight, or you wait and see if this becomes a regular thing. That’s the gamble.

Cover Image: @pickl.mena/Instagram