Dubai has seen its fair share of brand collaborations, but few have blended beauty and dessert culture quite like the new Huda Beauty SALT collab. One of the UAE's biggest beauty brands has joined forces with one of the country's most recognizable homegrown food concepts, creating a limited-edition experience that is already drawing attention at Dubai Mall.
Running from July 10 until August 2, the collaboration introduces three exclusive Softie flavors inspired by Huda Beauty's recently launched Liquid Matte Mousse lipstick collection. Every purchase also comes with exclusive Huda Beauty x SALT merchandise while supplies last, making the collaboration more than just another dessert drop.
For beauty lovers, foodies, and anyone who enjoys limited-edition launches, this is one of Dubai's most talked-about collaborations this summer.
The lipstick shades became actual desserts
Instead of simply placing logos on cups or packaging, the collaboration transforms Huda Beauty's makeup collection into something people can actually taste.
The three exclusive Softie flavors are inspired by Liquid Matte Mousse lipstick shades:
- Baby Pink
- Honey Nude
- Berry Brown
Each flavor reflects the personality and color story of its matching lipstick, creating a crossover between beauty and food that feels designed for social media as much as it is for dessert lovers.
Unlike permanent menu additions, these flavors exist only during the collaboration period. Once August 2 arrives, they disappear from the menu.
It's only available for a limited time
Scarcity is part of what makes the collaboration appealing.
The Huda Beauty SALT collab at Dubai Mall officially launched on July 10 and runs through August 2 at SALT Dubai Mall.
Visitors purchasing any collaboration Softie also receive exclusive Huda Beauty x SALT merchandise, although the giveaway is only available while stocks last.
That means early visitors have the best chance of getting both the dessert and the collectible merchandise before supplies run out.
Dubai gets it first, then Riyadh joins
Dubai is the first stop for the collaboration.
A second activation opens at Riyadh Park beginning July 12, with the same August 2 closing date.
Both locations will feature the same three Softie flavors inspired by the Liquid Matte Mousse collection, giving fans in the UAE and Saudi Arabia an opportunity to experience the campaign during the same promotional window.
Why this collaboration is getting so much attention
Brand collaborations have become increasingly common, but partnerships between beauty labels and restaurants continue to generate the strongest online engagement.
For Huda Beauty, the collaboration extends the launch of its Liquid Matte Mousse collection beyond traditional beauty counters. Instead of asking customers to simply test a lipstick, the campaign creates a real-world experience that encourages visitors to taste flavors inspired by the products themselves.
For SALT, the collaboration introduces an entirely new audience into its stores, particularly beauty enthusiasts who may visit specifically for the limited-edition release.
The result is a campaign designed for both customer experience and social sharing.
The merch might disappear before the desserts do
One detail attracting even more attention is the exclusive merchandise.
Every collaboration Softie comes with branded Huda Beauty x SALT merchandise while supplies last.
Although the brands have confirmed the giveaway, neither has indicated how many merchandise items are available or whether additional stock will be released during the campaign.
That's likely to encourage early visits, especially among collectors who regularly chase limited-edition collaborations.
Dubai keeps winning when it comes to exclusive launches
Dubai has become one of the world's busiest markets for pop-up activations and limited-edition brand partnerships.
Global beauty companies frequently choose the city to debut experiential campaigns thanks to its combination of international tourism, shopping destinations, and highly engaged social media audiences.
Dubai Mall remains one of the region's biggest launch platforms, regularly hosting exclusive retail activations, fashion events, celebrity appearances, and branded experiences that quickly gain traction online.
The Huda Beauty SALT collab continues that trend by combining two brands that already have strong local followings into one campaign designed to generate excitement both inside the mall and across social platforms.
Should you make the trip?
If Dubai Mall is already on your weekend plans, the collaboration is an easy stop.
Visitors can try flavors that won't be available after August 2, collect exclusive merchandise if supplies are still available, and experience one of Dubai's newest crossover launches between food and beauty.
For fans of Huda Beauty, it's a different way to engage with the brand beyond cosmetics. For SALT regulars, it's an opportunity to try flavors that won't remain on the menu once the campaign ends.
Given how quickly similar collaborations have sold out in the past, waiting until the final week may not be the safest strategy—particularly if you're hoping to pick up the exclusive merchandise.
Quick Facts
Collaboration: Huda Beauty x SALT
Location: SALT, Dubai Mall
Dates: July 10 to August 2, 2026
Flavors:
- Baby Pink
- Honey Nude
- Berry Brown
Bonus: Exclusive Huda Beauty x SALT merchandise with every Softie purchase while supplies last
Also Available: Riyadh Park, Saudi Arabia, from July 12 to August 2, 2026
