Dubai Summer Surprises 2024 is set to return, bringing with it one of the most anticipated retail and entertainment seasons in the UAE. Running from June 28 to September 1, the 27th edition of DSS offers 65 days of unbeatable shopping discounts, family entertainment, grand prize draws, and hotel deals for residents and tourists alike.
Unbeatable Shopping Deals
Shoppers can look forward to discounts of up to 75% across more than 800 top brands at over 3,500 stores throughout Dubai. The season includes the popular DSS 12-Hour Sale, 34 days of DSS Daily Surprises, and Back-to-School promotions. Whether you are shopping for clothing, electronics, or home goods, Dubai Summer Surprises 2024 delivers some of the best prices of the year.
Family Entertainment
DSS 2024 offers a packed calendar of family-friendly activities. Highlights include live shows, theatrical performances, animation experiences, children's workshops, and interactive activities designed for all ages. The event is spread across malls, hotels, outdoor venues, and recreational facilities throughout the emirate, ensuring entertainment is never far away.
Modesh World at Dubai World Trade Centre
Marking its 25th anniversary, Modesh World runs from June 21 to August 18 at the Dubai World Trade Centre. The beloved children's festival features 170 rides and attractions, including an all-new Inflatable Park and Animal World Play Area, more than 100 arcade games and VR experiences, over 700 live performances and theatrical shows, enriching educational workshops, soft play areas, and more than 20 dining options including a dedicated Modesh Cafe.
AYA Universe
Among the standout new additions to DSS 2024 is AYA Universe, an innovative experiential entertainment destination. Visitors can explore the Star Pool — a massive ball pit set beneath a 360-degree show of cosmic visuals — alongside a range of immersive interactive experiences.
AED 50 Million in Raffle Prizes
Dubai Summer Surprises 2024 offers a jaw-dropping AED 50 million in mega prizes across 20 grand raffles and exclusive retail promotions. Lucky shoppers stand a chance to win luxury cars, apartments in Dubai, AED 2.5 million in cash, jewelry vouchers, and more. Six shoppers will also win brand-new GAC GS8 2024 vehicles for spends of AED 200 or more at 18 participating malls.
Hotel Deals Across Dubai
DSS 2024 extends its value beyond the mall. Hotels across Dubai are offering special summer rates, making this an ideal time for both staycations and international visitors to explore the city at a lower cost. Many properties include added perks such as dining credits and complimentary activities.
DSS Entertainer
The exclusive DSS Entertainer gives access to over 7,000 buy-one-get-one-free offers across dining, attractions, water parks, beauty, and fitness experiences — adding even more value to a summer packed with options.
Citywide Celebrations
Dubai Summer Surprises 2024 is designed as a citywide event, activating neighbourhood shopping centres, hotels, outdoor spaces, and recreational venues across the emirate. The goal is straightforward: keep Dubai buzzing with energy for residents and international tourists throughout the summer months.
Dubai Summer Surprises remains one of Dubai's flagship annual festivals, consistently drawing visitors from around the region and boosting the city's retail and tourism sectors each year.
