# Proud of UAE Sale: Dubai Malls With Deals Up to 75% Off
If your wishlist has been collecting dust, this is the moment to act. The Proud of UAE Sale, organised by the Dubai Festivals and Retail Establishment, is officially live at 15 of the city's biggest retail destinations, with discounts of up to 75% on 500+ brands spanning fashion, beauty, electronics, and lifestyle. The campaign runs until Thursday, May 21, 2026, and it is one of the largest citywide shopping events of the Eid Al Adha season.
What Is the Proud of UAE Sale?
The Dubai Festivals and Retail Establishment launched the Proud of UAE campaign as a citywide retail initiative timed with the Eid Al Adha season. With 500+ participating brands and 15 major destinations on board, the scale of this sale is hard to ignore. Whether you are doing a full wardrobe refresh, restocking your beauty shelf, or picking up new tech, there is a deal for it.
Where to Shop
The Proud of UAE Sale is active at these 15 malls and shopping districts throughout Dubai:
- Dubai Mall - Mall of the Emirates - City Centre Mirdif - BurJuman - Dubai Festival City Mall - Ibn Battuta Mall - City Walk - Mercato Mall - City Centre Deira - Dubai Hills Mall - Dubai Outlet Mall - Marina Mall - Palm Jumeirah Mall - Dubai Gold District - The Outlet Village
The Deals Worth Knowing About
Ulta Beauty is bringing its iconic 21 Days of Beauty event to the UAE for the very first time. Running until May 13 at Dubai Mall and Mall of the Emirates, the event includes daily and weekly offers of up to 50% off leading beauty brands, plus exclusive gifts with purchase, both in-store and at ulta.ae.
American Eagle has Buy Two, Get Two Free and Buy One, Get One Free deals on selected styles until May 19.
Arabian Oud is running 50% off on selected products throughout the campaign period.
Al Jaber Opticals has a Buy One, Get One Free offer on frames and sunglasses, valid until May 21, along with a complimentary gift.
E City is offering limited-time discounts, zero-EMI payment plans, and guaranteed gifts on selected electronics purchases.
Sharaf DG has discounted monthly payment plans on iPhones for the duration of the campaign.
Monsoon Accessorize is running a children's coloring competition with three winners each receiving AED 500.
Home Centre is also featured as one of the participating brands in the sale.
Mall-Specific Highlights
Beyond individual brand deals, several malls are running their own campaigns during this period.
City Walk is celebrating its 10th anniversary with a month-long programme of experiences, including complimentary spa treatments at SaltZen Spa and Sisters Beauty Lounge, a Kids Eat Free offer at Allo Beirut, and reduced ticket prices at The Green Planet.
Dubai Festival City Mall is offering shoppers 5X BLUE loyalty points on spending, dining, and attractions on weekdays from May 4 to 14.
Mercato Mall has discounts of up to 75% on selected items, plus bundle deals on toys and educational products for children.
Al Ghurair Centre is marking 45 years with a shop-and-win campaign. Every AED 45 spent enters you into a draw to win a brand new MHERO II vehicle.
How to Keep Track
A full list of participating brands, offers, and destinations is available at visitdubai.com and on the Dubai Festivals official social media channels.
The Proud of UAE Sale has something for every kind of shopper, from high-end fashion and beauty to everyday electronics and lifestyle picks. With the campaign running until May 21, 2026, the window is still open. Get to your nearest participating mall and make the most of it.
Event Details
- Event: Proud of UAE Sale - Organiser: Dubai Festivals and Retail Establishment - Dates: April 24 – May 21, 2026 - Locations: 15 malls and shopping districts in Dubai - Participating Brands: 500+ - Max Discount: Up to 75% off - More Info: visitdubai.com
