Dig through your old photo albums, because a single childhood snapshot could now be worth a brand-new car. Shory, the Dubai-based digital insurance platform, has launched a new social media competition called #EveryChildhoodHasAStory. The campaign invites UAE residents to share childhood memories on Instagram, with weekly winners taking home AED 10,000 in cash and one standout story driving away in a brand-new Mercedes-Benz.
The concept is simple, but the prizes are anything but. The campaign asks people to share a childhood photo or video and tell the story behind it.
How the Shory Childhood Story UAE Campaign Works
Entering the campaign takes just a few steps:
- Post a childhood photo or video on Instagram - Write the story behind the memory in the caption - Tag @getShory - Use the hashtag #EveryChildhoodHasAStory
Each week, one participant will receive AED 10,000. At the end of the campaign, one standout story will be selected to win a brand-new Mercedes-Benz.
No purchase is required to participate, making the competition accessible to residents across the UAE.
Why the Shory Childhood Story Campaign Matters
Unlike traditional giveaways that ask people to buy a product or complete multiple promotional tasks, the Shory Childhood Story campaign focuses on something more personal: memories.
The UAE is home to more than 200 nationalities, with residents bringing childhood experiences from every corner of the world. Some grew up in bustling cities, while others spent their early years in small towns, villages, coastal communities, or desert regions.
Every resident carries a unique story, and Shory's campaign is designed to celebrate those moments. Whether it is a first day of school, a family holiday, a neighborhood adventure, or a funny childhood memory, the campaign encourages people to revisit the experiences that shaped who they are today.
Following the Success of #EveryPetHasAShory
This is not the first major social campaign launched by Shory. Earlier this year, the company introduced #EveryPetHasAShory, which invited pet owners across the UAE to share stories about their pets for a chance to win cash prizes and a Mercedes-Benz.
The initiative generated thousands of entries and attracted widespread attention across social media. Rescue dog Pluto ultimately became the grand-prize winner, while multiple participants received AED 10,000 cash rewards throughout the campaign period.
The new Shory Childhood Story campaign follows a similar formula but shifts the focus from pets to personal memories.
Why Nostalgia Works So Well
Nostalgia remains one of the most powerful emotional drivers in modern marketing. People naturally connect with memories that remind them of family, friendship, childhood adventures, and simpler moments in life.
Campaigns built around storytelling often generate stronger engagement because participants are sharing something meaningful rather than simply entering a competition. For many residents in the UAE, childhood memories are tied to countries they no longer live in.
A single campaign post could feature stories from India, Pakistan, Egypt, Lebanon, South Africa, the Philippines, the United Kingdom, or dozens of other places around the world. That diversity is what makes the campaign unique, transforming a giveaway into a collection of personal stories from people who now call the UAE home.
Who Is Shory?
Shory is the UAE's first fully digital insurance brokerage licensed by the Central Bank of the UAE. The platform allows users to compare and purchase insurance products online, including:
- Car insurance - Health insurance - Home insurance - Pet insurance
The company announced in January 2026 that it had surpassed one million customers across the UAE, marking a major milestone for the rapidly growing insurtech brand. In addition to insurance services, Shory has become known for community-focused campaigns that combine storytelling, social engagement, and high-value prizes.
Shory Childhood Story UAE Campaign Details
- Platform: Instagram - How to Enter: Post a childhood photo or video, share the story in the caption, tag @getShory, and use #EveryChildhoodHasAStory - Weekly Prize: AED 10,000 - Grand Prize: Mercedes-Benz - Purchase Required: No - Eligibility: UAE residents
For anyone holding onto a childhood memory they have never shared before, the Shory Childhood Story campaign could turn that moment into AED 10,000 — or even a brand-new Mercedes-Benz.
