PUMA Middle East has partnered with Saudi football club Al Hilal to launch a special edition PUMA Al Hilal Founding Day kit in celebration of Saudi Arabia's Founding Day on February 22.
The limited-edition collection pays tribute to the Kingdom's heritage, culture and progress, blending tradition with modern sportswear performance. The collaboration reflects a shared vision of honouring the past while embracing the future.
A Tribute to Saudi Heritage and Identity
The Founding Day kit, introduced under the concept "Designed for Pride," draws inspiration from key cultural symbols that represent Saudi Arabia's legacy — commemorating the establishment of the First Saudi State in 1727.
Among the key design influences is the palm tree, a symbol of prosperity, resilience and growth in the desert. The marketplace is another central motif, reflecting trade, community and cultural exchange that have shaped the Kingdom's economic and social development over generations. The jersey combines a navy base with silver logos, and features the palm tree and marketplace pattern fading towards the bottom.
By incorporating these elements, the collection tells a story rooted in history while highlighting ambition and forward momentum.
Statements from PUMA and Al Hilal
Johan Kuhlo, Managing Director of PUMA Middle East, described the kit as more than a jersey, calling it a statement of identity, heritage and progress. He emphasised that the partnership with Al Hilal celebrates Saudi Arabia's foundations while showcasing the energy and ambition shaping its future.
Vanessa Basora, Chief Marketing and Content Officer of Al Hilal, noted that the special edition kit reflects the pride and ambition of both the club and the nation. She described it as a symbol of unity, heritage and excellence that connects fans to the club's deeper cultural roots.
Availability and Release Dates
The Founding Day Kit Special Edition became available for purchase from February 12 through Al Hilal's official channels and PUMA's online store.
From February 13, the collection also reached PUMA retail stores across Saudi Arabia and the wider region. It is a limited-edition release, making it a true collector's item for fans of both the club and the Kingdom.
With its blend of cultural storytelling and performance innovation, the PUMA x Al Hilal Founding Day kit stands as a tribute to Saudi Arabia's rich history and evolving future.
