Fashion lovers in Dubai, take note. The peer-to-peer fashion rental service By Rotation has launched in the UAE following major success in the UK market. The platform lets UAE residents rent designer clothing for a fraction of the purchase price — all while supporting sustainable fashion practices.
What Is By Rotation?
By Rotation is a fashion rental app often described as the "Airbnb of fashion." Founded by Eshita Kabra-Davies, the platform connects members who want to borrow high-end clothing with those who want to earn from items sitting unused in their wardrobes. Users can rent pieces for occasions like gala dinners and weddings, or list their own designer outfits for others to book.
Why Dubai?
Dubai is globally recognised for its fashion-forward events and cutting-edge street style. As environmental awareness grows, more consumers are rethinking how they spend on clothing. A rental model offers clear advantages: access to designer pieces at a much lower cost than buying outright, with none of the guilt of a single-wear purchase.
How the Fashion Rental App Works
The process is straightforward:
- List your items — upload photos, set your own rental price, and wait for bookings to come in. - Browse and book — search the app for designer pieces available for short-term rental in your area. - Secure transactions — payments are processed safely through the platform, with damage protection insurance included.
Why You'll Love It
The By Rotation fashion rental app offers a range of benefits for UAE residents:
- Access designer brand clothing at a fraction of retail prices. - Earn money from items that otherwise sit unworn in your wardrobe. - Support circular economy practices and reduce fashion waste. - Try pieces before committing to a purchase.
The launch of By Rotation in Dubai brings sustainable, on-trend fashion within reach for residents across the city. A smarter, greener way to dress for every occasion — without the buyer's remorse.
