Dubai's Careem has launched the Forever Rose chocolate bar exclusively through Careem Groceries, beginning November 21 — bringing premium Belgian chocolate bars with pistachio kunafa, Lotus Biscoff, and peanut butter fillings to doorsteps across Dubai and Abu Dhabi in under 30 minutes.
A Rival to the Viral FIX Dessert Chocolatier Bar
The launch targets one of Dubai's hottest food trends: the pistachio kunafa chocolate bar made famous by FIX Dessert Chocolatier. FIX's bars — filled with pistachio cream and crunchy kunafa — were selling out within minutes during their limited twice-daily drops, leaving buyers with no option but to refresh and hope.
Forever Rose enters the scene as a direct rival, offering a similar pistachio kunafa bar that customers can order any time of day, with no sell-out window to beat.
Who Is Behind Forever Rose?
The Forever Rose brand was founded by Ebraheem Al Samadi, best known to UAE audiences as a cast member of Netflix's Dubai Bling. Al Samadi's Forever Rose Café is a luxury gifting concept that originally made its name with preserved roses before expanding into fragrances, perfumes, and now chocolate.
"Through this collaboration, it is about enjoying the best and succumbing a little," Al Samadi said of the Careem tie-up.
What's in the Forever Rose Chocolate Collection
The bars are crafted from pure Belgian chocolate, with no palm oil or vegetable oils. Three flavours launched at debut:
- Pistachio Kunafa — the headline flavour, echoing Dubai's viral chocolate trend - Lotus Biscoff — Belgian chocolate paired with the cult caramel biscuit spread - Peanut Butter — a richer, nuttier option rounding out the collection
How to Order via Careem Groceries
Open the Careem app, tap the Groceries icon on the homescreen, and search for "Forever Rose." Delivery is promised in under 30 minutes to addresses in Dubai and Abu Dhabi.
Careem Plus members get unlimited free delivery on top of the standard order, alongside member-only discounts and monthly perks for AED 19 per month — saving around AED 300 monthly.
Chase Lario, Vice President of Groceries at Careem, said the partnership "will enable us to provide our consumers quality and distinct products at their doorsteps" — positioning Careem Groceries as the go-to platform for premium UAE food launches.
Dubai's Luxury Chocolate Scene Keeps Expanding
The Forever Rose bars join a widening field of premium chocolate makers in the UAE inspired by the pistachio kunafa trend. With same-day, on-demand delivery now attached to the luxury chocolate category, the barrier to trying these bars has dropped sharply — no queues, no sell-out panic, just a tap on an app.
