The much-anticipated Dubai Summer Surprises 3-day super sale starts today — and it's the final event of the 2024 season. Shoppers can expect up to 90% off across more than 2,500 outlets nationwide, running August 30 through September 1. It's the last flash sale of the summer and an unmissable opportunity for residents and visitors to score serious deals before the season closes.
What Is the Dubai Summer Surprises Final Sale?
Now in its 27th edition, Dubai Summer Surprises (DSS) is one of the city's most iconic summer events — blending shopping, entertainment, and rewards across 65 days. Hosted by the Government of Dubai and Dubai Tourism, the 2024 edition launched with a 12-hour sale on June 28, where shoppers could grab up to 90% off leading brands from the very first day.
The 3-day super sale is the climax of the season: a city-wide retail event where more than 550 stores slash prices across every category imaginable — from fashion and footwear to electronics, skincare, jewellery, watches, home furnishings, and kids' clothing.
Where to Shop: Participating Malls and Outlets
The DSS final sale spans Dubai's best-known shopping destinations. Key participating venues include:
- Mall of the Emirates - Dubai Festival City Mall - The Beach JBR - Ibn Battuta Mall, BurJuman, City Walk, Dragon Mart, Nakheel Mall, Wafi City, and many more across the city
With over 2,500 outlets taking part, the sale covers virtually every corner of Dubai retail.
Lucky Draws: Over AED 25 Million in Prizes
Beyond the discounts, Dubai Summer Surprises has offered some extraordinary prizes throughout the season. Lucky draw rewards include exotic cars — such as a Jaguar F-Pace and Lexus hybrid SUVs — plus diamond and gold jewellery valued at AED 70,000 and AED 5,000 cash prizes. In total, over AED 25 million in prizes has been up for grabs across the 2024 season.
Entertainment Highlights of DSS 2024
Shopping wasn't the only draw this summer. The season featured a packed entertainment calendar including:
- DXB Beat the Heat — back-to-back weekend shows - Modesh World — marking its 25th anniversary with family-friendly attractions - Movie Magic at Roxy Cinemas — film premieres and celebrity appearances - Live music performances and children's shows throughout the 65-day run
Don't Miss the Last Day
This 3-day super sale is the final call for summer deals in Dubai. Whether you're after fashion, electronics, or home goods, August 30 to September 1 is your last chance to make the most of the Dubai Summer Surprises 2024 discounts. Head to your nearest participating mall before the season ends.
