The Maldives Marketing & Public Relations Corporation (MMPRC) has formed a partnership with dnata Travel specifically designed for UAE residents planning their summer 2025 travels. Launched on May 1, the Maldives UAE travel campaign targets enhanced destination awareness by offering specialised holiday packages with exclusive benefits — running April through July 2025 across dnata Travel's digital and retail channels.
Exclusive Packages for UAE Travellers
The campaign delivers premium holiday solutions and special deals available only through dnata Travel. It highlights how the Maldives caters to a wide range of travellers — families, honeymooners, and solo adventurers alike — through curated experiences including island-hopping itineraries, cultural exchanges, and conservation-focused activities.
Meerah Ketait, Head of Retail and Leisure UAE at dnata Travel, welcomed the timing and added value the partnership brings. "The Maldives continues to be one of the most in-demand destinations for UAE travellers, and the momentum is only accelerating as we head into summer," she said. "This partnership enables us to provide our customers with enhanced value by giving them special access to exclusive deals."
Maldives Eyes UAE as a Priority Market
Ibrahim Shiuree, CEO and Managing Director of MMPRC, highlighted the UAE's strategic importance. "The UAE has consistently been one of our most valuable source markets, and we're thrilled to strengthen this connection through tailored experiences," he said. The partnership showcases the Maldives through diverse island exploration opportunities, cultural programmes, and eco-tourism activities that deepen visitors' connections with local culture and the natural environment.
UAE Arrivals Surge 33% in Q1 2025
UAE tourists have long favoured the Maldives for its luxury overwater villas, crystal-clear lagoons, and exclusive resort accommodation. That enthusiasm is accelerating: arrivals from the UAE jumped 33% year-on-year in Q1 2025. The archipelago also welcomed over 2 million international tourists in 2024 — a 9.1% increase from 2023.
The Maldives' signature one-island-one-resort model continues to appeal strongly to privacy-oriented, high-spending travellers from the UAE. Direct flights from the UAE take just over four hours, making it one of the most accessible luxury escapes for the summer season.
A Complete Indian Ocean Escape
With brief direct flights, a growing portfolio of luxury resorts, and a suite of eco-friendly tourism programmes, the Maldives positions itself as the definitive tropical Indian Ocean destination for UAE residents in 2025. The dnata Travel partnership ensures that exclusive Maldives holiday packages are within easy reach for the summer travel window.
